Wayfair Makes it Easy to Shop Sustainably with Carbonfree Certification

December 12, 2022

Wayfair Inc., one of the world’s largest destinations for the home, today announced its expanded Shop Sustainably offering, which allows shoppers to easily find sustainable products that adhere to a wide-variety of third-party certifications. Wayfair includes Carbonfund’s Carbonfree Product Certification among more than 50 third-party sustainability certifications to-date, Wayfair is home to the largest variety of sustainability certifications featured by a home retailer.

Customers can now shop more than 12,000 Shop Sustainably products on Wayfair and across Wayfair’s family of brands by filtering for categories such as water-efficient, nontoxic, cruelty-free, fair trade, and more. Wayfair has partnered with suppliers and trusted third-party certification bodies to enable customers to discover and shop products for their homes that meet sustainability requirements for one or more of over 50 sustainability certifications.

“At Wayfair, we are committed to advancing the sustainability of our supply chain, including responsible sourcing of our products,” shared Derek Oliver, Wayfair’s global head of Corporate Responsibility and Government Affairs. “We’re thrilled to partner with our suppliers and trusted certification bodies to enable our customers to easily identify and choose products that consider social, environmental, and health-related impacts in design, sourcing, and manufacturing.”

Shop Sustainably products are labeled in the product description on site to provide customers with information about the product’s sustainability certification. The offering spans furniture, décor, and appliances, including a multitude of furniture and building product-specific certifications such as LEVEL® BY BIFMA, FloorScore®, Green Squared®, MAS Certified Green®, and Indoor Advantage. Many of the certifications included in Shop Sustainably qualify for building rating systems, including LEED v4.1, BREEAM, WELL Building, and Living Building Challenge, allowing both homeowners and business professionals to shop Wayfair’s vast selection of third-party certified sustainable products for their home or business needs.

“We’re proud to have LEVEL by BIFMA recognized and featured by Shop Sustainably at Wayfair,” said Deirdre Jimenez, president and CEO of BIFMA. “LEVEL® was created exclusively for the furniture industry as a multi-attribute, comprehensive certification program that measures environmental, social, and sustainable practices across sourcing, manufacturing, and operations. Helping customers easily identify and shop for sustainable furniture products is a goal we both share.”

For more information about Shop Sustainably at Wayfair and product certification requirements, please visit

About Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

The Wayfair family of brands includes:

  • Wayfair: Everything home – for a space that’s all you.
  • Joss & Main: The ultimate style edit for home.
  • AllModern: All of modern, made simple.
  • Birch Lane: A fresh take on the classics.
  • Perigold: An undiscovered world of luxury design.
  • Wayfair Professional: Just right for Pros.

Wayfair generated $12.6 billion in net revenue for the twelve months ended June 30, 2022. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, Wayfair employs approximately 18,000 people.