Five years ago, the Association of Wedding Gown Specialists approached the Carbonfund.org Foundation to create a unique program to neutralize the emissions from the wedding gown cleaning and preservation services offered by its members. ZeroCarbon™ gown preservations became the first carbon-neutral wedding gown cleaning and preservation program in the wedding services industry, and it ensures that the beauty of each wedding gown is preserved while safeguarding the environment. ZeroCarbon™ wedding gown preservations are endorsed by the Association of Bridal Consultants and Green Bride Guide.
Carbonfund.org helped to calculate the carbon footprint of the gown cleaning and preservation process and created a per-gown treatment emissions level to be neutralized. Each Certified Wedding Gown Specialist™ makes a separate per-gown preservation donation to Carbonfund.org, which helps to support reforestation projects that reduce carbon emissions worldwide. To date, the ZeroCarbon™ wedding gown preservation program has mitigated over one million pounds of carbon emissions, the equivalent of the total emissions absorbed by 11,000 tree seedlings grown for ten years.
The Association of Wedding Gown Specialists created a flyer about the ZeroCarbon™ preservation program printed on recycled paper in soy ink for their members to use, and they’ve added the ZeroCarbon™ text to the complimentary care labels supplied to wedding gown designers.
“My own experience with the ZeroCarbon™ labels has been very positive,” explains Sally Conant, Executive Director. “At my personal company, which is also a member of the Association, brides inspect their gowns before they are packed in acid-free wedding chests. When the gown is packed I explain that the ZeroCarbon™ label means we have offset all of the carbon emissions with a donation to Carbonfund.org to support reforestation projects.”
“About a quarter of the brides say they chose my company because we do green gown preservations, and the rest are pleasantly surprised to hear about the program when they come for the gown. One bride recently told me it was very reassuring to know that she could care for her gown without damaging the environment. If it is a relative of the bride who comes to collect the gown, about a third of them say something such as ‘She will be so pleased. She cares about our environment.’”