By making safe, high-performance deodorant, type:A Brands is on a mission to help people lead healthier lives without sacrifice, and to help bring clean beauty to the mainstream.
Recognizing that selling their products has an impact on the environment, type:A aims to look at all aspects of the business to assess this impact, minimize or offset any negative impact where possible.
As a fresh, young brand, type:A is doing what it can today, while looking to continuously reassess and improve efforts as the company grows.
There are three core areas that type:A reviews for environmental impact. The first is overall business operations, and here the aim is to offset all annual business activities emissions to be a carbon neutral business. Type:A has done this through Carbonfund.org Foundation, by joining the Carbonfree® Small Business Partnership Program and neutralizing 36 metric tonnes of carbon emissions through support to Carbonfund.org’s high quality and third-party validated and verified voluntary carbon offset projects.
“We’re proud to be a Carbonfree® business, certified by Carbonfund.org, offsetting impact of all business activities including all of our eCommerce shipments,” states Allison Moss, Founder and CEO, type:A Brands. “As our business grows, we will continue to find more and more ways to reduce or offset our negative environmental impact, as the health of the Earth is critical to our overall well-being.”
Second, type:A reviews its product manufacturing and supply chain, mandating that all natural raw materials are sustainably sourced. Type:A also works toward synthetic raw materials being produced in the least impactful way possible, looks at packaging revisions to improve recyclability and reduce the amount of plastic waste that may be created after use of its products.
Third, type:A is working to reduce the environmental impact of product shipments (to customers, to press, to retailers) and finding favorable materials and freight solutions. Type:A also is working toward sourcing locally as much as possible in the future to reduce freight emissions impact.