Transamerica Keeps it Green in the Insurance and Investment Services Industry

July 28, 2011

If you’ve ever spent time in a dense city center, you may have noticed the way the large, box-like buildings dominate the skyline. So in 1968, when Transamerica Corporation President John Beckett set out to build a new headquarters in San Francisco, he took a lesson from the trees. The now famous Transamerica Pyramid, located in the heart of San Francisco’s Financial District, brings a bit of nature into that urban jungle with the building’s distinct shape allowing natural light and fresh air to filter down to the streets below like sunshine filters through leaves. Transamerica, a partner, continues to look to the natural environment to inspire its buildings’ inhabitants across the globe. Recently, was thrilled to receive an email from Transamerica asking if they could reference our newsletter’s ideas for sustainably minded lighting in their monthly Green Tips sent to all employees. But the green lifestyle isn’t just a monthly reminder at Transamerica — it’s an integral part of everyday life. The Insurance and Investment Group encourages and provides reusable mugs and bags, has mandatory recycling on every floor, and hold two electronic recycling events every year. These events have prevented about 20 tons of e-waste from going to landfills. In addition, the new campaign Transamerica plans to launch this fall aims to increase involvement in sustainable and charitable activities. Transamerica also has also partnered with for the past three years supporting the mitigation of 9,431 metric tonnes of CO2 (that’s over 20 million pounds) through’s project portfolio. The projects include both international reforestation projects and renewable energy projects in California.  This support is equivalent to taking 1,849 cars off the road for a year, planting 241,821 tree seedlings, or powering 1,176 homes with electricity for a year. Clearly, Transamerica is doing their part to show environmental leadership in the insurance and investment services industry. To learn more about Transamerica and their innovative financial services and products please visit: