sweetriot Brings You “Peace” that’s Dark and Sweet

September 19, 2011

A sweetriot is a joyful celebration of culture, diversity, and understanding — and the team of rioters at sweetriot seek to create a more just and celebrated multicultural world for our next generation. They’re achieving their mission, one “peace” at a time, by bringing fabulous dark chocolate covered cacao nibs and other delicious chocolate treats to chocoholics everywhere. Sarah Endline, founder and Chief Rioter, grew up in a small farming community and dreamed of building her own mission-based business. After years of contemplation, she founded sweetriot, a small mission-based company in New York City, which strives to build tasty little morsels in a different way for a different generation. Through Sarah’s travels, she stumbled upon cacao and knew she had to share it with others. The rioter team began testing it with their friends and learning that many did not know the true story of cacao. Discovered in the 1500’s, cacao is a magical, spiritual, and celebrated food from South America, Central America, West Africa and Asia. sweetriot is best known for their original, all-natural treat is made from the actual cacao fruit. The nibs (little beans inside the cacao fruit) are extracted and dried in the sun. The nibs get dipped into three different intensities dark chocolate (50%, 65% or 70%) before being packaged into reusable, recyclable, collectable tins featuring the artwork of emerging artists. And sweetriot encourages its rioting customers to reuse, recycle, or return their tins.  The chocolate-covered nibs are packed with antioxidants and is only 1-2 calories per ‘peace’. At just 140 calories per tin, you won’t ever feel guilty about eating it!  And sweetriot has expanded its line of products immensely in the past two years. Now sweetriot is thrilled to be introducing three yummy dark chocolate additions to the sweetriot line-up, which hit shelves last month. What makes the sweetriot riotBar so special? It is sweetriot’s very first Fair Trade Certified and Organic line. The sweetriot riotBar supports fair trade and sourcing exclusively in Latin America, which directly supports a better life for farming families through fair prices and direct trade. sweetriot continues to support emerging artists by putting original artwork on every package, and celebrates culture & diversity along the way. Sweet for the world and sweet for you, too! And celebrity Rioters abound! A-listers including Sarah Jessica Parker, Drew Barrymore, Eva Longoria, Kevin Bacon, Jerry Seinfeld and Dr. Oz, plus foodie chefs Rachael Ray and Gordon Ramsay have fallen for these yummy ‘peaces.’ Sweetriot bars can be purchased at Whole Foods, Safeway, Wegmans, the Vitamin Shoppe, and Zabars, as well as online at  And for the month of October, sweetriot is enticing partners and readers with a 20% discount on the riotBar.  Just shop online and enter the coupon code “carbonfundriot” when making your purchase. So join teamriot. Life is a riot. Sweet.