Alima Pure is featuring their leading line of eye shadow for Earth Day this year. Each color of the Cascadia Collection is named after an Oregon Natural Beauty. So whether your color is Columbia Gorge, a vibrant gold named after the 80-mile Columbia Gorge, or Wallowas, a gentle green from the “Oregon Alps,” you can be sure that when you wear Alima Pure products, you’re sporting eco-friendlier products. All Alima Pure products are certified natural, and cruelty-free. And now for the second straight year, Alima Pure is a Carbonfund.org CarbonFree® Partner. By packing their products in recyclable shipping materials and other actions to reduce their carbon footprint, Alima Pure has taken great steps to reduce what it can, offset what it can’t. If you’re looking for a beautiful and eco-friendly Earth Day gift, check out Alima Pure’s Cascadia Collection.