Last year’s beg bug scare led many of us to examine that overlooked daily companion, our mattress. But Michael Penny was way ahead of most of us — he made it his life’s work to create a healthy, comfortable, organic and non-toxic mattress as an alternative to conventional ones. What would lead a yoga-practicing, organic-food-eating marathon runner to start a mattress company? He couldn’t sleep. Michael had insomnia, ironically at its worst while he was working for a futon company. In part, what he’d learned about materials and practices in the mattress industry was keeping him awake. So he resolved to create a new kind of mattress company that offered a new level of quality and service. In 2003, The Savvy Sleeper opened in Charlottesville, Virginia, drawing customers from as far away as Baltimore and North Carolina. Finding an organic mattress to sell was a tall order. Even the biggest companies in the “natural mattress” niche were using only some organic materials, or making mattresses that weren’t very comfortable. So Michael and his team decided to make their own. Toxic chemicals are used widely in the mattress industry today, and their long-term effects are worrisome. All Savvy Rest Organic Mattresses are made of natural Dunlop or Talalay latex rubber, with durable casings of certified organic wool and certified organic cotton. Customers can choose very firm, very soft, or anything in between for their Savvy Rest Mattress, with differing firmness on each side. And a natural latex mattress performs consistently for decades—Savvy Rest Organic Mattresses offers a 20-year warranty on their mattresses. Savvy Rest offers its customers three ways to shop: in person at an authorized dealer, online or over the phone. Their website walks customers through the basics of mattress shopping, and delves into the benefits of chemical-free mattresses and how to fit a mattress to provide customized comfort that’s best for you. The Savvy Rest commitment to its customers is based on four tenets: purity, comfort, integrity and value. From a few trend-setting retailers just a few years ago, they now have a large network of over 60 independently-owned dealers across the states who have responded to Savvy Rest’s reputation for quality, integrity and service. And shop this weekend to enjoy reduced prices before a February 1st increase!