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Save the Beer!

September 16, 2009

The fight to stop climate change has just been taken to the next level. First came the revelation that warmer temperatures threaten our coastlines, food supplies, access to clean water, and our way of life in general; now there are studies that indicates that even modest increases in temperature adversely impact hops – a critical ingredient in the production of beer! The study states that the quality of hops has been decreasing over the last 50 years. If this trend continues, this could mean more expensive pints at your local pub because suitable hops will be harder and harder to find. Now I don’t know about you, but if every other reason to fight climate change wasn’t enough, I hope that this hits home for you. Fighting climate change isn’t about saving the polar bears or penguins – it is about maintaining the quality of life and the global conditions that have allowed for the amazing innovations of human kind, like beer. You owe it to your children to ensure that they have access to the same great hops that have made amazing lagers, ales, pilsners that we have grown to love (when they are of drinking age, of course!). And where would this world be with out the micro-brews that so enrich our lives and employ many? I don’t want to think of a world without beer. Neither should you. Click here. Fight climate change now! Save the beer!

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