It’s gotten a lot harder to be “green.” RetailMeNot.com, the largest online coupon site in the United States, revealed today in this Earth Day–inspired edition of the Shoppers Trend Report that while 46% of respondents are more inclined to buy a product if it is eco-friendly, the majority of respondents (59%) are unwilling to pay more money for that eco-friendly product or service. This Shoppers Trend Report includes data from a survey jointly conducted with Ipsos Public Affairs (http://www.ipsos.com/).
Additionally, RetailMeNot announced it is working with Carbonfund.org to identify the top green cities where consumers can shop in the United States. Some of these cities include markets like RetailMeNot’s hometown, Austin, TX, San Francisco, CA and St. Paul, MN. The cities were tiered according to a number of factors, including renewable electricity usage, air quality, public transportation options and other energy-efficiency standards.
As a part of the Carbonfund.org partnership, RetailMeNot will work to help reduce the carbon footprint caused by shopping by planting one tree for every click (up to 5,000 trees) on its eco-shopping coupon page.
Just click on http://www.retailmenot.com/events/earthday to help plant up to 5,000 trees!
To read an online version of the full RetailMeNot Shoppers Trend Report and press release, click here.