Press Releases

Purezero Democratizes Clean, Sustainable Beauty by Making Carbonfree® Hair Care Available For All

March 17, 2022

Purezero Clean Beauty, the independent hair care brand that offers clean ingredients and salon-quality performance at accessible prices, announced today that it has earned the Carbonfree® Product Certification. Purezero is the first mass-market hair care brand to secure the Carbonfree® Product Certification, a globally recognized carbon-neutral designation from Carbonfund.org Foundation, delivering on its mission to bring clean hair care to the masses and combat climate change through sustainable practices. 

Since its creation in 2018, Purezero has prioritized sustainability as a core part of the brand. Understanding that the use of overseas manufacturing and supply chain operations produces significant carbon emissions, Purezero set out to innovate. Purezero has hyper-localized its sourcing and production on the Atlantic Coast of Florida to manufacture, warehouse, and fulfill products on-site. To earn Carbonfund.org’s Carbonfree® Product Certification, Purezero identified viable ways to decrease carbon impact, including a reduction in plastic usage. The partnership with Carbonfund.org allows Purezero to continue those efforts and offset remaining emissions in its footprint. 

“The production of personal care and beauty products causes significant carbon emissions, which play a big role in the climate crisis. It’s time to do better by the planet, and we’re leading the way,” said Matt Kuhlman, Co-founder, Purezero Clean Beauty. “Consumers have had to choose between professional performance, accessible pricing and clean ingredients – Purezero makes it possible for them to have it all. Now we’ve innovated to democratize clean, sustainable beauty, and this is just the beginning of our hair care revolution.” 

“The beauty industry is in desperate need of a sustainable makeover, and working with Purezero on this long-term partnership brings hope for a brighter, more eco-friendly future,” said Eric Carlson, President of Carbonfund.org Foundation. “We’re excited to see a mass hair care brand like Purezero lead the way and set an example for others to follow suit.” 

The Carbonfund.org Carbonfree® seal will be featured on every Purezero product label in brick-and-mortar retailers nationwide, including: Target, Whole Foods Market, Rite Aid, Kroger, Wegmans, Price Chopper, Fred Meyer, King Sooper’s, Smith’s, Fry’s, Ralphs, QFC, Roundy’s, Dillons, Coburn’s, Market of Choice and more. Also available on Amazon, Purezero was recently inducted into Amazon’s Climate Pledge Friendly Program, which highlights brands that are committed to net-zero carbon across the business.

Purezero takes its commitment to clean beauty seriously and has banned over 120 harmful, commonly used ingredients from its products, including sulfates, parabens, phosphates, phthalates, dyes and gluten. All products, crafted with a proprietary surfactant product formula, are also PETA-certified cruelty free and vegan. Purezero offers 22 shampoo and conditioner SKUs, priced at an MSRP of $5.99/12oz. For more information and to find where to shop, visit www.purezerobeauty.com

 

About Purezero Clean Beauty 

Purezero Clean Beauty is the independent hair care brand that offers clean ingredients and salon-quality performance at accessible prices. It believes in being better – using better-for-you ingredients that are better for the environment – because you shouldn’t have to choose between what works for you and what’s good for you. Locally operated out of Florida’s Atlantic coast, Purezero prioritizes sustainability and the preservation of the environment. The brand has banned over 120 commonly used, harmful ingredients from its 22-SKU product line, including sulfates, parabens, phosphates, phthalates, dyes and gluten. All products, crafted with a proprietary surfactant product formula, are also PETA-certified cruelty free and vegan. 

About Carbonfund.org Foundation

Carbonfund.org is leading the fight against climate change, making it easy and affordable for any individual, business or organization to reduce and offset their climate impact. Carbonfund.org administers America’s first carbon neutral product label, Carbonfree® Certified.