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Innovative Approach for Practical Action

Washington, DC. March 16, 2006 - The National Wildlife Federation, the nation’s leading conservation advocacy and education organization, is making its 70th annual meeting in New Orleans carbon neutral with, as a practical step to combat global warming.

“This is a first step, but it shows that we have choices to reduce our impact on global warming,” says Larry Schweiger, President of the National Wildlife Federation. “Using the tools of a free market system, we can make a difference in combating the threat global warming poses to wildlife and to our children’s future.”

This year’s annual meeting, being held at the Wyndham Hotel March 16 through 18, focuses on restoring Louisiana’s embattled coastline as well as the threat of global warming.  Among the noted speakers will be Steve Johnson, administrator of the Environmental Protection Agency who will address the opening general session.

The National Wildlife Federation is taking action against climate change by teaming with to offset the carbon emission impact of the conference. With some 350 people, including staff and delegates from 47 state and territorial affiliate organizations, traveling to New Orleans, the annual event will produce carbon emissions caused by air travel, ground transportation, and the use of facilities in the hotel and city. and the National Wildlife Federation will offset the carbon dioxide emissions by supporting energy efficiency projects that reduce an equal amount of emissions. The National Wildlife Federation is committed to accounting for its carbon expenditures.

“We are thrilled that the National Wildlife Federation is offsetting the climate impact of its annual conference with,” says Lesley Marcus Carlson, President of “Global warming’s impact on wildlife is already evident and will have a terrible impact unless organizations and individuals across the United States start taking steps like this one.  The National Wildlife Federation is, once again, taking a leadership role in protecting our environment by taking the easy and affordable step of offsetting their carbon footprint from the conference. is a non-profit organization whose goal is to make carbon offsets and climate protection easy, affordable and a normal way of life for every individual and business.  Carbon offsets - also called renewable energy certificates and ‘green tags’ – enable individuals and businesses to reduce carbon dioxide emissions in one location, where it is cost effective, to offset the emissions they are responsible for in their normal activities, like home, office, driving or air travel emissions.  For instance, a clean, zero CO2 wind farm can offset the carbon dioxide produced by a coal-fired power plant that powers a home. 

The National Wildlife Foundation, via, is supporting wind and energy efficiency projects that subsidize the cost of clean, renewable energy that also helps develop the technology.

The average American is directly responsible for about 10 tons of carbon dioxide annually through their home, car and air travel, and their average total annual impact rises to an average of 24 tons when factoring in the purchase of goods and services. Conferences, with the heavy reliance on air travel and other transportation, are an easy first step for any organization to offset. Because conferences also often bring decision makers together, for, it is an excellent opportunity to educate and demonstrate that being responsible is both simple and environmentally effective.



Initial industry survey finds with best price and value

Washington, DC. March 20, 2006 - As more and more people are taking responsibility for offsetting their climate footprint by supporting renewable energy, energy efficiency and reforestation to reduce their emissions,, a leading web-based environmental information portal, has done the first comprehensive comparison of the nonprofit and for profit organizations providing carbon offsets.

“While more than a dozen organizations and companies are providing the services, what shocked us was the price discrepancy between groups basically providing the same level of environmental protection,” said editor Edgard Swinnen.  “Each group offered a high-level of certification for their offering, suggesting consumers should really be looking at price as the determining criteria. clearly offers the most environmental protection per dollar,” he added.

Of the eleven organizations analyzed, five are based in the US, including, three in the UK, two in Australia and one in Switzerland.

At just $5.50 to offset a metric ton of carbon dioxide, the primary greenhouse gas causing climate change, not including the tax deduction American donors receive, was the clear leader in the study. supports certified wind energy, energy efficiency and reforestation projects, including a wind project on a Native American reservation in South Dakota.  “ also wins kudos for giving their supporters the choice of projects they want to support, providing an empowering customer experience,” said Swinnen. also provided the greatest range of offset types, including cars, home, air travel and national average.

“ is dedicated to making it easy and affordable for anyone to reduce their climate footprint,” said President Lesley Marcus Carlson.  “We are trying to offer the lowest cost pathway while giving our supporters the choice of where their money goes.  If we are going to solve the massive global problem of climate change, which is getting worse with every passing day, we simply need millions of people engaged in the solution.  On this issue, we can not afford to put profit ahead of our climate,” she added.

Several groups, such as UK-based Trees for Life ($20 per ton of CO2), support only reforestation projects, seeking to replenish the rain forests and other areas ravaged by old growth forest cutting.  The more expensive groups, including Native Energy, are for profit companies that are specific to car travel or wind energy and cost substantially more than, which offers both services.  Sustainable Travel International, another for profit, came in at a whopping $30 to offset one ton of CO2, nearly six times the low cost provider.

The study also suggests the future for carbon offsets looks bright as more and more people are seeking to do their part to stop climate change.

Carbon Offsets
Carbon offsets are the process of reducing a ton of carbon dioxide emissions in another location for the emissions you cause. While most people can reduce their climate footprints by using energy more efficiently and buying cars that get better gas mileage, cost-efficiently reducing it to zero through individual actions is nearly impossible. Carbon offsets are a cost effective way to reduce the remainder of one’s climate footprint.

Carbon offsets enable anyone to reduce their climate footprint by supporting projects, typically energy efficiency, renewable energy, sequestration, biomass, etc. that reduce carbon dioxide emissions to offset one’s own climate footprint.

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