From soap to LATHER, Pasadena-based beauty entrepreneur Emilie Davidson Hoyt has turned a small soap company into a brand that bathes in contentment with millions of people every day. A serious migraine sufferer since childhood, Emilie grew up ultra-sensitive to her surroundings, especially the chemicals and fragrances found in most cosmetic brands. When her father brought back a lavender soap from a business trip, Emilie found that it relieved some of her pain, and began placing it beneath her pillow at night to help her relax. It was with this discovery that Emilie gained an interest in natural, healing ingredients, and decided to create LATHER as an alternative to synthetically-based skin care brands on the market.
LATHER’s mission is to offer a superior skin care experience by creating products using only the highest quality, effective natural ingredients, and providing exceptional services that not only treat the skin but educate the consumer. Since LATHER’s inception in 1999, we’ve strived to inspire a healthier, more radiant life. By taking a holistic approach to skin care, placing our focus on sourcing natural ingredients and essential oils, as well as drawing upon the benefits of aromatherapy, we provide high quality products that care for the body as well as the mind.
As part of our Radiant Life campaign, LATHER has taken strides to become more environmentally friendly. In addition to partnering with Carbonfund.org to offset the carbon footprint of our corporate office, we have transitioned our sample packs, shopping bags, and gift cards to 100% recycled materials, and many of our gift boxes are made from 85% recycled materials or sustainable natural materials. We also encourage recycling of our LATHER containers: when you bring in an empty one to any LATHER store, we will give you 10% off your next purchase. Most recently, we have begun to transition our product packaging – from bottles to tubes to jars – to biodegradable plastic, which is also recyclable. In the event that the container does end up in a landfill, the plastic is treated with an organic compound that makes it attractive to microbes and renders it biodegradable.
“LATHER’s partnership with Carbonfund.org grew out of our commitment to inspire others to live a radiant life, at the same time offsetting our environmental impact by donating to reforestation projects that reduce carbon dioxide emissions.” – Emilie Davidson Hoyt, Founder