Juno is the NYC-based ride-hail service that set out on a mission to offer a high-quality service to customers while also improving the driver experience. As part of its mission to be socially responsible, Juno will join in the efforts to conserve our planet, by providing riders an option to make their Juno rides carbon neutral through a partnership with Carbonfund.org.
Juno’s Carbon Offset Program
A Juno carbon neutral ride involves offsetting harmful greenhouse gas emissions produced by a ride. In order to offset these emissions, they will be reducing them elsewhere, specifically through a forestry project.
Juno’s riders have the option to opt in to their Carbon Offset Program. By opting in, they will be contributing a small additional fee for each mile they travel while in a Juno. This fee will offset their ride and be used to purchase carbon credits from the forestry project.
Here’s an example to illustrate the impact that Juno’s Carbon Offset Program could have. A single tree can absorb up to 48 pounds of CO2 in one year. If an average rider travels 468 miles per year in one of Juno’s most popular vehicles, a 2016 Toyota Camry, it could take 10 full grown trees to offset those emissions.
The Forestry Project
Forestry projects are a crucial part of supporting our environment. These environmental efforts are not limited to just protecting trees from deforestation and planting new ones. They also work to extend existing tree life and increase carbon storage so that less CO2 is released into the air.
Juno’s Carbon Offset Program and the riders who opt in, will help protect over 150,000 acres of native forest in northern Minnesota. They will also help provide a critical habitat for rare species such as the northern long-eared bat and the golden winged warbler.
“It’s an amazing feeling to be able to offer our riders the opportunity to make an impact on the environment. We’re looking forward to seeing this program grow.” said Ronen Ben David, CEO of Juno.