Forest for the Trees Ltd.
Forest for the Trees aims to share and connect sustainable, ethical and philanthropic fashion brands with conscious consumers. We are two sisters that love fashion, but don’t think that fashion and sustainability need to be mutually exclusive.
This site was born out of our own struggle to shop for socially and environmentally conscious fashion. We have searched high and low for brands that are doing great things for the world. So, we wanted to put them all in the spotlight by creating a place for you to find them all.
We think there’s nothing more attractive than caring about the environment and who made your clothing. We think that if customers have the choice between any other fashion brand and one that is doing good for the planet, they might just choose the latter.
Our business is built around the idea to improve the sustainability of the fashion industry. The brands we sell are sustainable in one of many ways:
- Using recycled material
- Using scrap material
- Contributing to the sustainability of the environment (e.g. planting trees, ocean protection)
- Reducing water or energy consumption in processes
- Using more environmentally friendly materials
In addition, our supply chain model uses a drop shipping arrangement to ensure that shipping is straight from the brand to the customer rather than a wholesale model which would involve an extra shipping step.
We are a completely online business which reduces any operational impacts regarding office space or travel and we have chosen to offset the carbon of our site through the donation to the Carbonfund.org program.
“While we are a small business, we wanted to partner with Carbonfund.org to limit the impact we’re having on the environment to ensure that not only is what we’re selling focused on sustainability but so is how we operate.” – Steph Bradley, Director