Beautycounter believes that people should never be asked to compromise their health for beauty. Our mission: To educate families about the need for safer chemicals and products, and to work to be a part of the solution by creating safe and effective skin care and beauty products. We also provide an economic opportunity for women who join us as Independent Sales Consultants.
A strong commitment to health & safety is our company’s foundation. We have what we believe is the most health-protective ingredient selection process in the industry. We tell you everything that is in our timeless and accessible products—no hidden fragrances, preservatives, or other secrets—and every ingredient has a purpose. Learn more at www.beautycounter.com
Beautycounter was founded by a team of social entrepreneurs who take into account society, environment, and profits when we make business decisions. We know that there is a lot that needs fixing in the world, and we will use the power of business and strategic partnerships to get moving in the right direction.
We are committed to product performance, safety, and accessibility above all. We have a robust list of chemical ingredients that we will never use in our products, and we screen each ingredient for potential long-term health impacts before we approve it for use. We endeavor to source natural and organic ingredients when possible, and when our safety, accessibility and performance goals are not compromised by doing so. Some of our products contain only natural ingredients, and others have a mix of lab-made and natural ingredients, all of which have passed our stringent safety screen.
We are in the process of becoming a certified Benefit Corporation, we team up with other forward-thinking business to share resources and brainstorm solutions, and we do not test our cosmetics on animals.
We make every effort to use post consumer recycled content in both paper and plastic materials, and source plastics that are recyclable in most communities. We do not use the types of plastic that are most likely to leach toxic chemicals (polycarbonate plastic can leach BPA, PVC can leach phthalates, and polystyrene never biodegrades, so we avoid all three of those materials). We use glass bottles for some of our products, and will look into expanding our use of glass over time, though glass can be expensive/ and carbon intensive to ship and requires more secondary packaging to protect it. We have made efforts to reduce the use of secondary packaging (outer boxes for bottles), and use FSC-certified paper for all packaging.
“In order to be successful in business and in our social mission, we have to reject the short-term thinking that got all of us into the current environmental crisis. Beautycounter recognizes that we can’t do it alone—strategic partnerships are absolutely necessary to create meaningful, lasting change. We’re proud to partner with Carbonfund.org to offset our carbon emissions, and for guidance on reducing our overall footprint.” – Mia Davis, VP, Health & Safety