Alima Pure is a natural color cosmetics brand from Portland, Oregon. Made using clean, non-toxic ingredients, our products are designed for everyone.
Kate O’Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher.
We are a woman founded and women run company. Empowering and connecting with others has always been at the forefront of what we do. We believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are.
We make makeup that doesn’t compromise. Our cosmetics are luxurious, high-performance, and made using clean ingredients. We seek to redefine makeup as an empowering tool of self-expression through our extensive range of foundation shades. Our products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.