Toronto-based Counting Opinions takes seriously its responsibilities to its customers and to its own operational sustainability. Since 2011, the company has participated in the Carbonfree® Business Partnership program, neutralizing over 470,000 pounds of greenhouse gases by supporting clean air technology and carbon emissions reduction projects around the world. These emissions reductions have the same environmental impact as avoiding the use of over 24,000 gallons of gasoline.
“We live in an ever-increasingly complex, global macrocosm. Evidence clearly indicates that humanity is negatively impacting global climate,” states Frank Biss, VP Sales and Operations at Counting Opinions. “As such, each and every one of us has a responsibility to minimize our negative impacts and find ways to more effectively co-exist with nature. The consequences of not doing so are catastrophic. Carbonfund.org in our view exemplifies these most urgent efforts.”
Counting Opinions provides organizations in the libraries community with innovative, comprehensive, cost-effective ways to capture, manage and measure performance data, including open-ended customer feedback, qualitative and quantitative data, trends, benchmarks, outcomes and peer comparisons. Its applications work across all browsers and platforms; are fully hosted in a secure professionally managed IT facility; and require minimal or no customer IT involvement.
Counting Opinions is a true “virtual” company – all staff members work from their respective homes, thus eliminating the carbon dioxide produced and time consumed by daily trips to and from the office. The staff utilizes only electronic communications, minimizing the need for printed documents and conduct sales and support calls by either telephone or electronically, thereby minimizing the company’s “travel footprint.” Each year, Counting Opinions makes a donation to Carbonfund.org to neutralize remaining operational emissions that it cannot eliminate. In our opinion, these actions count, and Counting Opinions is leading the performance data and customer feedback technology field with its continued commitment to sustainability.