NSF International and Foundation Partner in CarbonFree® Product Certification to Address the Rising Interest in Climate Neutral Products

April 02, 2012

The first carbon neutral product label in North America is available through NSF International, the exclusive provider of CarbonFree® product certification

ANN ARBOR, Mich. (March 29, 2012) – Growing demand for carbon neutral products has led to the new exclusive partnership of NSF International and the Foundation, owner of the CarbonFree® Product Certification Program. CarbonFree® product certification is a credible, transparent way for companies to provide environmentally-friendly, carbon neutral products to their customers and is now offered through NSF International’s Sustainability division. The NSF and partnership leverages their combined expertise in product sustainability and NSF’s global certification management resources.

Driven by corporate responsibility, consumer demand, and potential government regulation, many companies want to quantify, reduce and offset the greenhouse gas (GHG) emissions associated with the products they manufacture and supply. This growing market for eco-friendly products and consumer demand for transparent, credible and readily-accessible information at the point of purchase, makes carbon content labeling an important and a viable educational tool for consumers. The CarbonFree® mark can be found on a variety of products today, including food, beverage, electronics and apparel.

“The CarbonFree® Logo is widely recognized by consumers and companies throughout North America as a preferred mark that assures a comprehensive and high quality process was used to achieve carbon neutrality,” said Eric Carlson, President of “More companies are recognizing the importance and value of offering carbon neutral products.”

To help meet this growing demand for carbon neutral products,, a leading nonprofit provider of climate solutions for individuals and businesses, developed the CarbonFree® Product Certification program, the first carbon neutral product label in North America. NSF International was selected to administer the program through its NSF Sustainability division.

With more than 65 years experience in protecting public health and the environment, NSF International adds their technical expertise to the CarbonFree® program as a global leader in standards development and third-party, independent product testing, auditing and certification worldwide. NSF Sustainability draws upon this expertise to help companies develop standardized, objective methods of measuring sustainability that instill marketplace confidence and promote acceptance of more sustainable products and services.

“The Carbonfree® program is an excellent fit with NSF’s Sustainability services, and with NSF’s mission of protecting and improving human health. Carbonfree® certification provides current and new clients with another valuable tool to differentiate their products and provide more sustainable solutions for their customers,” said Tom Bruursema, General Manager of NSF Sustainability.

How the CarbonFree® Product Certification Program Works
The CarbonFree® product certification program uses Life Cycle Assessments (LCA) to determine the greenhouse gas (GHG) emissions over a product’s entire life cycle. GHG emissions (expressed as carbon dioxide equivalents) that cannot be reduced or eliminated from the products’ life cycle are offset or ‘neutralized’ with third-party validated renewable energy, energy efficiency and forestry carbon offset projects.

A carbon offset ‘credit’ represents a reduction of carbon as a result of a clean technology (e.g. wind, solar) or carbon reduction (e.g. forestry) project. The units of carbon displaced or removed from the atmosphere as a result of these projects are translated into ‘credits.’ These credits can be purchased by companies that want to offset or neutralize the carbon produced as a result of producing and selling their product. Purchased credits are ‘retired’ so the carbon is essentially eliminated from use.

CarbonFree® certified products earn the use of the CarbonFree® mark along with being listed in the online product certification database. The CarbonFree® mark can be found on a variety of products today, including food, beverage, electronics and apparel.

For additional information on the CarbonFree® product Certification program, contact Dennis Gillan at, 734-476-2543, or visit

About Foundation: is a leading nonprofit climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact and hasten our transition to a low-carbon economy. supports innovative renewable energy, energy efficiency and forestry projects globally that reduce carbon emissions and help people. has worked with over 2,000 corporate and nonprofit partners. More at

About NSF International: NSF International is an independent organization that writes standards, tests and certifies products for the construction, food, water and consumer goods industries to minimize adverse health effects and protect the environment ( Founded in 1944, NSF is committed to protecting human health and safety worldwide. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment.

NSF Sustainability draws upon this expertise in standards development, product assurance and certification, advisory services and quality management systems to help companies green their products, operations, systems and supply chains. Product assessments include testing and certification for sustainable products such as green chemicals and building products. Through its National Center for Sustainability Standards, NSF also develops sustainability standards for products such as carpet, flooring, and other commercial building materials.

Additional NSF services include Education and Training, safety audits for the food and water industries, nutritional/dietary supplement certification, organic certification provided by QAI (Quality Assurance International) and management systems registrations delivered through NSF International Strategic Registrations (NSF-ISR). NSF-ISR services include ISO 14001 Environmental Management Systems registration, Sustainable Forestry Initiative (SFI) and Chain of Custody (COC) certifications.

Greta Houlahan
NSF International
Phone: 734-913-5723