Trade shows continue to thrive for their ability to bring people together and make valuable connections. Long a primary driver of business travel, some shows in the world can account for a sizable amount of carbon emissions. So when a company steps up to reduce their trade show participation’s environmental footprint, it’s a big deal. And Kimberly-Clark has just raised the bar in their industry. As part of its Reduce Today, Respect Tomorrow global sustainability program, Kimberly-Clark has taken a holistic approach to improving its trade show performance. Working with Expotechnik, a leading global exhibit house, they improved their exhibit’s performance in its use, packaging, weight, transportation, life cycle, recyclability and the incorporation of A/V technology that reduces costly graphic production and printed materials. On top of that, Kimberly-Clark has calculated and offset its carbon footprint for attending the upcoming Greenbuild and ISSA trade shows. Further, visitors to Kimberly-Clark’s booth will be given the opportunity to offset their emissions from attending the show as well in support of Carbonfund.org’s third-party validated carbon reduction projects.