When it comes to roofing, sure it’s hip to be “weatherproof ” and “sans leaks,” but if you want your roof to be really cool then you need to consider the hue. PPG Industries launched an online tool that helps architects and building owners select the best cool roof coating color based on reflectance. A highly reflective paint job means more of the sun’s rays are bouncing off the house, keeping it cooler and requiring less air conditioning. By cranking down the A/C, you’re reducing the amount of energy your house is consuming while also shrinking your utility bill. Pretty neat. Many of the colors in the Cool Colors Database have even been many registered with ENERGY STAR or the Cool Roof Rating Council, which is an EPA-recognized certification body for the ENERGY STAR program. “We understand how difficult it is for architects and specifiers to sort through manufacturers’ catalogs and industry listings to find the right colors and products for their projects,” said Scott Moffatt, PGG’s director of marketing for coil and extrusion coatings. “This tool enables them to expand the search process and accelerate it at the same time.” Tres cool.