As the New Year approaches, many businesses are re-evaluating their business strategies to achieve stronger results in 2012. And many of these businesses seek out a consulting partner to help make their plans a reality. gravitytank is an innovation consultancy that helps clients grow their businesses, define breakthrough products and services, enter new markets and strengthen their positions. Clients come to gravitytank to do things like clarify customers’ needs, reinvigorate a brand, or disrupt an industry. The consulting professionals at gravitytank ask productive questions and pursue meaningful answers—uncovering what people truly need and want. They have a bias for action—making ideas tangible to learn from them and building the conviction necessary to sustain new thinking. Gravitytank clients’ success is evident in the marketplace—new $100 million brand platforms, renewed growth in declining businesses, and record new product sales. “We’ve been called partners, vendors and collaborators, but mostly, we’re called again,” declares the gravitytank website. Over 90% of their clients work with gravitytank a second and third time because they consider the relationship to be a competitive advantage in their differentiation and success. Gravitytank maintains a focus on environmental responsibility and sustainable operations as well. They use Carbonfund.org for annual business travel emissions offsetting, purchase only green cleaning supplies, recycle all paper, participate in Chicago’s recycling service, and turn off lights in unused spaces. “We are committed to sustainable practices here at gravitytank and the Carbonfund.org site is by far the easiest to use among all carbon offset and reduction organizations,” states Erin Huizenga, Lead – Business Development/Marketing at gravitytank. If your business needs to rethink its brand, image or marketing strategies, join the successful companies that have partnered with gravitytank to enhance their business success.