‘Green’ was definitely a running theme at the 2010 Consumer Electronics Show (CES) held last weekend in Las Vegas. Although I knew that there would be a small sustainability section I was pleasantly surprised to see how many companies were talking about, even focusing on, the greening of their products and their business. From energy efficiency and widespread recycling programs to reduced packaging and carbon neutrality, everywhere I looked companies were touting their efforts to minimize the environmental impacts of their products. All of the major consumer electronics companies, including Samsung, Casio, Toshiba, Panasonic and more had entire sections dedicated to their sustainability efforts and where boasting about the increased efficiency of all of their 2010 models. For example, Panasonic provided an array of green products and initiatives. Through a joint venture with Sharp and Toshiba, Panasonic has created a recycling program with 100’s of free drop off locations in all 50 states. This program was the first winner of the US EPA’s National TV Recycling Challenge for responsible recycling end-of-life TVs. Their booth also showcased Panasonic’s innovative residential fuel cell technology which takes hydrogen from city gas and oxygen from the air to generate heat and electricity. Coupled with their residential storage batteries, which help to store the energy created by the fuel cells or solar power generators, this technology has the potential to revolutionize the way we power our homes. At the impressive Samsung booth they unveiled their eco-design and energy efficient products including LED TVs, 30” free-standing induction ranges, Energy Star Blue-ray players and more. Samsung also partnered with us to address the environmental impact of participating in the show by offsetting their presence at the show, including the booth, which was the largest at CES, transportation, and lodging. The 2010 show proved that sustainability and energy efficiency is not a fad, but rather a way forward. The consumer electronics industry has realized that making efficient, environmentally friendly products will make their customers happy, strengthen their corporate social responsibility and increase their bottom line.