Forever Cheese Sets the Bar for’s Earth Day 2012 Promotion

March 02, 2012

Bethesda, MD and Long Island City, NY, March 1, 2012 – The Foundation is proud to announce Forever Cheese as the launch partner for our Earth Day 2012 Promotion.  With’s plant two-get one free tree planting promotion, 7,500 trees have already been planted.

Earth Day 2012 can be one of the most successful yet with early planning from organizations like and partners like Forever Cheese. is pleased to offer a 2012 Earth Day promotion that allows businesses to get one free tree planted for every two trees that they purchase. This means that for $2, three trees get planted at locations around the world. Forever Cheese immediately stepped up and set the bar by planting 7,500 trees globally. With the help of Forever Cheese and other partners, is confident that we can reach our goal to plant a million trees by the end of the year. In 2011, we planted over 325,000 trees.  Earth Day 2012 provides a perfect celebration for businesses like Forever Cheese to be a part of this collaborative, global effort, and help us reach a million planted trees.

Deforestation is responsible for about 20% of climate change. And, reforestation has to be part of the solution in order to turn the tide of climate change.  Tree planting projects sequester CO2 from the atmosphere, prevent erosion, protect biodiversity, and provide renewable resources for local communities. Planting trees provides flood control by minimizing runoff and the loss of top soil, provides habitat and nutrition for wildlife and nurseries for local fish populations, and offers alternative economic livelihoods for local communities in the form of managing tree nurseries and planting, assisting with regulation of the water and nutrient cycle. This promotion is a win-win for both planet and people.

To learn how you can plant three trees for $2 please contact Alterra Hetzel at and take advantage of this 2012 Earth Day Promotion.

About Forever Cheese:  Forever Cheese is committed to sourcing the finest cheeses and specialty foods from Italy, Spain, Portugal and Croatia. Forever Cheese was founded in 1998 and since then has been sourcing unique and stellar quality.  The company represents exclusively the following brands: Fulvi®, Dehesa Cordobesa®, El Trigal®, Drunken Goat®, Ca De Ambros®, Bonati, Italfine, Caro, Flor de Cardo, Casa Pareja, CARM and Mitica®. Forever Cheese products can be found in the finest specialty food shops and restaurants across the country.

About a nonprofit organization that is leading the fight against climate change, making it easy and affordable for any individual, business or organization to reduce & offset their climate impact and hasten the transition to a clean energy future. Since 2003, has partnered with over 2,000 business and 750,000 individuals on climate solutions.