The 2012 Ford Focus’ quiet ride is brought to drivers in part by post-consumer cotton from recycled blue jeans. The automaker incorporated cotton from recycled clothing to produce material for carpets and sound-absorption in the Focus, to be available in the early part of 2011. It takes about two pairs of average-sized American jeans to outfit a car. “The good news is these jeans didn’t end up in a landfill, nor did we use the water, fertilizer and land to grow virgin cotton,” said Carrie Majeske, Ford’s product sustainability manager. “It’s an alternative that our customers can appreciate, it’s cost-effective, and it’s better for our planet. These are the kinds of sustainable solutions we are looking for in all our vehicles.” Ford Motors has an established track record of utilizing recycled materials in its vehicles, such as resins recycled out of detergent bottles or tires to make aerodynamic shields. By their own calculations, in 2009 Ford diverted between 25 and 30 million pounds of plastic from landfills and saved $4.5 million by reusing recycled materials.