Toronto-based Counting Opinions takes seriously its responsibilities to its customers and to its own operational sustainability.  Since 2011, the company has participated in the Carbonfree® Business Partnership program, neutralizing over 470,000 pounds of greenhouse gases by supporting clean air technology and carbon emissions reduction projects around the world.  These emissions reductions have the same environmental impact as avoiding the use of over 24,000 gallons of gasoline.    

“We live in an ever-increasingly complex, global macrocosm. Evidence clearly indicates that humanity is negatively impacting global climate,” states Frank Biss, VP Sales and Operations at Counting Opinions.  “As such, each and every one of us has a responsibility to minimize our negative impacts and find ways to more effectively co-exist with nature. The consequences of not doing so are catastrophic. in our view exemplifies these most urgent efforts.”

Counting Opinions provides organizations in the libraries community with innovative, comprehensive, cost-effective ways to capture, manage and measure performance data, including open-ended customer feedback, qualitative and quantitative data, trends, benchmarks, outcomes and peer comparisons.  Its applications work across all browsers and platforms; are fully hosted in a secure professionally managed IT facility; and require minimal or no customer IT involvement.

Counting Opinions is a true "virtual" company - all staff members work from their respective homes, thus eliminating the carbon dioxide produced and time consumed by daily trips to and from the office.  The staff utilizes only electronic communications, minimizing the need for printed documents and conduct sales and support calls by either telephone or electronically, thereby minimizing the company’s "travel footprint."  Each year, Counting Opinions makes a donation to to neutralize remaining operational emissions that it cannot eliminate.  In our opinion, these actions count, and Counting Opinions is leading the performance data and customer feedback technology field with its continued commitment to sustainability.


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It all started with a ball of yarn.  It inspired the founders of Jones & Vandermeer to undertake a year-long adventure to find beautiful, rare, and sustainably created yarns and fabrics, then make those products available to their customers.  They carry organic fabrics and have recently launched their own line of organic and fair trade cotton alpaca yarn infused with copper. 

Jones and Vandermeer, the owners’ dogs, taught them that world is a beautiful place on which to tread lightly and try to leave it better than we found it. By sourcing products from around the globe and getting it to customers as quickly and conveniently as possible, packages must board trucks or planes in the process. 

To reduce their carbon footprint, Jones & Vandermeer joined the Carbonfree® Business Partnership program and has renewed that commitment for the past five years.  In that time, Jones & Vandermeer has neutralized 395,000 pounds of greenhouse gases, the same quantity as released by combusting over 20,000 gallons of gasoline.  

Jones & Vandermeer prints certain product tags and paper materials through a certified green printer, using 100% recycled paper and environmentally friendly soy-based inks. Products are wrapped in either 100% recycled tissue paper or reusable cotton bags, where possible. Jones & Vandermeer understands how to follow the thread of sustainability throughout its operations, and is proud to partner with them in these efforts. 

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A good wealth management firm helps its clients get their financial house in order - a great one makes sure its own house is in order, and is accountable to clients and to operational sustainability as well.  New Carbonfree® Business Partner Waymark Wealth Management, located in Westborough, MA, does just this.  The firm made the commitment to neutralize its estimated annual operating emissions by joining the Carbonfree® Business Partnership program earlier this year and supporting’s forest preservation projects around the world.

The values based independent wealth management firm helps individuals and families align their personal values with their investments and financial decisions.  The firm also works to minimize its carbon footprint as much as possible.  Co-Founder and Managing Partner Sean Fair participated in the NYC People’s Climate March in 2014 with many other investment companies to show the need for the investment community to take the lead on investing in a sustainable manner.  The staff strives to operate as paperless as possible, and use recycled and 100% wind powered generated paper products when required.  The company car is electric, and this year, the firm is starting an annual golf tournament to support the local land trust.

“We are all a part of a very delicate and often times misunderstood ecosystem,” expresses Sean Fair, Co-Founder and Managing Partner at Waymark Wealth Management.  “Environmental and social stewardship must be a priority for everyone if this world is to become the place we all want for our children and future generations.  Simply shirking ownership or kicking the proverbial can down the road is no longer an option.  We want to help people understand that with every dollar you spend whether it is at the grocery store, buying clothes, the car you drive or money invested in the stock market, you are essentially giving those companies “votes of approval” for how they do business.” 

“If we all want sustainability then we need to make sure that we are investing and spending our money with companies that are helping the world achieve that goal.  To that end, we are proud to partner with a great non-profit like to make sure our company is helping do its part.”

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Kivuto Solutions Inc., global leader in complex digital distribution, is announcing its continued partnership with the Foundation for the fourth year in a row. The partnership signifies Kivuto’s commitment to reducing its impact on the environment through both its green distribution solutions and dedication to reducing its carbon footprint while offsetting the rest.

Kivuto has chosen to support Reforestation and Forest Preservation projects, which fight climate change by sequestering CO2 emissions from the atmosphere in trees and soil and improve local environmental quality.

For over 15 years, Kivuto has provided a green alternative for product distribution by eliminating the need to create and deliver boxed offers; providing an electronic distribution model that allows for effective and efficient delivery online. Studies have proven that using digital distribution solutions instead of traditional distribution methods can reduce carbon emissions by as much as 83 percent for a single product. Kivuto estimates that the approximately 30 million digital downloads Kivuto enabled for its customers over the past year reduced carbon emissions by approximately 42,000 metric tons.

This commitment goes beyond Kivuto’s green business model and carbon offsetting initiatives.   Kivuto’s employees continue to promote green alternatives on a daily basis and implementing company-wide initiatives for a more environmentally friendly workplace. Initiatives include recycling programs, campaigns to clean local communities, reducing waste at company lunches through reusable dishes and more.

Kivuto is looking forward to continuing its efforts to deliver green solutions, offset carbon emissions, take on new initiatives and become part of a greener community.

Published in carbonfree blog

This year will mark Dolphin Blue’s 5th anniversary as a Carbonfree® Business Partner.  The staff at Dolphin Blue is proud and honored to continue offsetting operational emissions with and has decided to take it a step further by purchasing an additional 36 metric tonnes of carbon offsets to neutralize projected annual operating emissions.  Including these latest offsets purchased, Dolphin Blue has neutralized almost 718,000 pounds of greenhouse gases, equivalent to the carbon dioxide sequestered by planting 8350 tree seedlings and growing them for ten years.    

Dolphin Blue has come a long way these past 5 years, by expanding their business offerings to include all-green, no harm products for household cleaning, lawn and garden care, pet care, children’s toys and body care that are produced with a minimal carbon emissions. Every product that Dolphin Blue carries is made from post-consumer recycled content, requiring less energy to produce, and is made in the USA, which means fewer emissions, compared to products made from virgin materials and imported from other countries. 

Dolphin Blue supports initiatives that foster education and awareness in issues of sustainability, energy alternatives, organic agriculture and reducing waste.   Dolphin Blue wants everyone who visits their website to be educated on why they are purchasing these items and the difference buying one eco-friendly product can make. 

Dolphin Blue also is honored to be associated with organizations such as B Corporation, Green Chamber of Commerce, EPA Green Power Partner, Chlorine Free Products Association, North Texas Clean Air Coalition, Green Source DFW, and the Voluntary Renewable Energy Coalition.

For over 20 years, Dolphin Blue has continued to conduct business always respecting the natural world in which we live, and they ask their customers and other businesses to do the same. That’s why Dolphin Blue is encouraging other B Corps to go above and beyond by offsetting their companies’ annual operational emissions and educating their customers on the importance of reducing their individual carbon footprint. 

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In 2012, Canadian-based tea and coffee wares distributor Grosche International officially became carbon-neutral through the Carbonfree® Business Partnership program.  Grosche made the decision to partner with to offset all estimated annual emissions incidental to their business by supporting’s reforestation projects. 

Grosche International is a family-run business with a passion for fine design in tea and coffee wares and accessories.  Grosche strives to offer a premier line of products and distributes them to retailers across the USA and Canada. All products are BPA and phthalate free, hand blown and assembled with a personal touch, and double checked to ensure that it meets all expectations. Their goal is to ensure that customers enjoy their tea and coffee experience by offering great products that help to enable a healthy lifestyle.

 “A day will come when our generations will look to us either with pride, on how we saw the importance of sustainability and took measures towards it, or with disdain at how we knew the risks but did nothing about it,” states Mehreen Sait, President of Grosche International.  “How they look upon us tomorrow depends on the choices we make today. Let’s make the right choices; ones that we, and our coming generations, can live with.”

In addition to the Carbonfree® commitment, Grosche has adopted high-efficiency lighting in their office and warehouse, using over 50% recycled paper  and fully re-used and recycled shipping materials, optimizing ocean freight paths, and other steps to conserve the environment we share.

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Voxmicro, a leading technology group with prime focus in radio-frequency components, platforms and other network solutions has adopted the AIRETOS brand for its OEM and RF modular designs and wireless platforms. 

With the introduction of its new brand, VoxMicro is also reemphasizing its pledge to the environmental cause. VoxMicro made a commitment to “zero out” the carbon footprint of its logistics and IT operations, and to provide carbon neutral shipping.  Since 2008, VoxMicro has achieved these goals through its Carbonfree® Business Partnership program with  By supporting energy efficiency projects that produce measurable carbon emission reductions, VoxMicro neutralizes its own operational emissions.   

VoxMicro’s environmental initiatives extend beyond carbon neutral operations to use of eco-friendly packaging and shipping materials, minimized corporate travel, and active participation in recycling programs, material control and hazardous substances regulation compliance. 

AIRETOS is a celebration of those efforts aiming to represent ethical and environmental ways for designing, manufacturing and operating exciting new technologies in the domain of RF Connectivity and the Internet of Things (IoT). 

Moving forward, VoxMicro will maintain its commitment to reduce the environmental impact of its products and will be staying at the forefront of active green rebellion for sustainability and preservation. VoxMicro believes it is important to protect our environment and will continue to search for new avenues that protect the environment without sacrificing product and service performance. VoxMicro LTD Group is on the forefront of pursuing operational sustainability and environmental preservation, and is proud to partner in these efforts.

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uSave LED is a national lighting company specializing in LED products for the commercial and industrial market sectors and selling to the public, distributors and electricians.  uSave LED has expanded its commitment to operational sustainability by neutralizing its estimated annual operational carbon footprint through the Carbonfree® Business Partnership program. 

“Our mission includes converting large facilities over to LED lighting thereby making a significant reduction in energy usage Nationwide,” says Harry Zuker, CEO of uSave LED.  “Offsetting our own carbon footprint with credits shows our commitment to the environment.” 

uSave LED supplies high quality and highest rated state-of-the-art energy saving LED lighting to commercial property owners and tenants nationwide.  In addition to offsetting its operational carbon footprint, uSave LED’s corporate office uses 100% LED lighting, its staff keeps business travel to a minimum and maintains a mostly paperless office. 

The commercial LED lighting solutions offered by uSave LED enable clients to save money while reducing energy consumption and helping to preserve the environment.  The LED bulbs are energy efficient (65-90% savings versus traditional bulbs), long lasting and labor saving.  The firm offers a free energy study of business lighting and lighting needs, matches these requirements to corresponding products, and presents a findings report including specification sheets of the products, warranty options, financing options, available government incentives and potential tax deductions. 

uSave LED offers 100% financing programs, direct-purchase and self-installation, or their turnkey solutions including installation.  Results vary based on electrical costs and products chosen, but clients may anticipate a payback on investment in 1-3 years.  All products are certified by UL, CE, Energy Star Design Light Consortium or similar certification laboratories.  

A commitment to providing environmentally-responsible lighting solutions while mitigating its own operational emissions puts uSave LED in the front of its industry for environmental leadership. is happy to welcome uSave LED to the Carbonfree® Business Partnership.

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For the past five years, San Francisco-based VonChurch, the leading recruiting firm specialized in helping digitally focused companies evolve, has achieved one of its many commitments – to “being green” – in part through its Carbonfree® Business Partnership program with  Each year, VonChurch makes a donation to to neutralize their estimated annual operational emissions. 

"It is crucial we continue to take part in taking care of our environment,” explains Nicole Ossey, HR Director of VonChurch.  “The partnership with helps us do that because of information and programs they provide, which are able to support the goal of our company to be a Green Certified Business."

To date, VonChurch has neutralized over 800,000 pounds of carbon dioxide emissions, equivalent to the emissions created by driving a standard passenger car almost 875,000 miles.

Founded in San Francisco in August 2008, VonChurch is committed to preserving the environment. Not only is the firm offsetting emissions for its office energy usage and its eleven employees, but they also offset emissions from flights that they initiate when recruitment candidates fly to meet VonChurch clients.

Additionally, VonChurch participates in the San Francisco Green Business program, a non-profit organization that establishes rigid requirements to ensure green business practices.  These commitments to “being green” keep VonChurch at the forefront in the recruiting industry as an environmental leader.

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Landfillart is an international effort encompassing 1,041 artists to repurpose a piece of rusted metal and create fine art from reclaimed automobile hub caps from the 1930’s through the 1970’s and turn them into “metal canvases”.  Although most “metal canvases” have been transformed by the artist using oil or acrylic paint, some have been weaved on, glued or screwed or welded to, or made into fine sculpture. 

“This project embodies several key components. It is a collective endeavor requesting artists, worldwide, to think green and create great art” explains Ken Marquis, gallery owner at Marquis Art & Frame, and founder of the project.  “I’m hopeful, that upon completion, this project will weave a global tapestry which tells a compelling story of humanity; our similarities, our differences, and the common threads that binds us all.” 

Since 2008, Landfillart Inc., funded by their partner company Marquis Art & Frame, has maintained a Carbonfree® Small Business Partnership with as part of his own operational sustainability commitment.   “We are excited to partner with!  Both organizations share the goal of reuse, albeit our focus is reusing rusty old scraps of metal,” says Ken.  “Landfillart's mission is focused on funding reforestation with any future profits.  By forming this partnership, Landfillart is one step closer!” 

To date, Marquis Art & Frame’s donations to’s forestry projects have neutralized almost 450,000 pounds of carbon dioxide, the same quantity of carbon emissions sequestered by 5,000 tree seedlings grown over a ten-year period. 

The ultimate goals of the Landfillart Project are to compile a collection of 1,041 completed hubcaps from artists from all of the 50 states and as many countries as possible.  To date the collection consists of more than 1,000 works of art from 50 states and 56 countries.  The final group of artists are hard at work completing their “hubcap art”.  

Although awaiting the final projects, phase two is already underway.  The first museum showing of Landfillart will be in September 2014.  Second Time Around: The Hubcap as Art will include 287 objects from the Landfillart collection, representing every U.S. state and 35 other countries.  This exciting premier exhibit will open September 6, 2014 at The Museum of the Shenandoah Valley in Winchester Virginia, details at

After the initial museum showing, an abbreviated version of the collection (35 objects) is scheduled to travel, beginning in 2015. 

The final phase for the Landfillart collection is to publish a book highlighting all 1,041 completed works of art and their stories. is proud to partner with Ken Marquis and the Landfillart project in its efforts to raise awareness about environmental preservation through artistic repurposing.

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