Blog Attracts Social Network Giving through MeetMe’s Causes Application

September 24, 2012

According to a Pew Research Center report published earlier this year, charitable giving via mobile devices and social networking is on the rise.  The appeal of supporting the fight against climate change is evident through the rapid adoption of cause-related programs choosing to support’s clean air projects via various social media groups and platforms.’s mission to reduce the effects of climate change resonates with social networks and with mobile device-using donors.  And partner MeetMe is leveraging its social network to enable its members to support various causes, including the clean air and carbon reduction projects supported by   MeetMe’s Causes application allows members to help save the planet by turning their virtual currency, “LunchMoney”, into real money for real charities.  Members can donate their Lunch Money to causes like fighting climate change through and over 20 other causes that are part of the MeetMe platform.  At the end of every month, MeetMe writes a check to each charity in its Causes platform, based on the giving activity of their members.

To date, MeetMe members have donated over $25,000 to  With over 1 million daily active users and apps in English, Spanish and Portuguese, the MeetMe community has the strength in numbers to make a difference, and provides the compelling mission and projects that attract strong support.