Friday, 07 August 2009 15:34 Written by Amy Givler
Bold Interactive specializes in online marketing—helping businesses promote their work online through online advertising and SEO. They have already started to address their climate impact by implementing a policy where every employee telecommutes three days a week and they source supplies and services locally. Now, they have gone above and beyond their commitment and are offsetting 200% of their climate impact. As I have gotten to know Bold Interactive’s work better, I’m more impressed with their thoughtful approach not only to their business model but to online marketing. Their article, “Top 10 Steps To 10x Your Online Marketing Effectiveness” is a must-read if you want to learn about how to prioritize your online marketing efforts. Learn more about Bold Interactive and Carbonfund.org’s new partnership!
Thursday, 06 August 2009 19:08 Written by Emily Pugliese
A CarbonFree® partner since 2007 the Quail Roost Foundation makes national and international grants in the fields of All Creatures, Education, Emergency Relief, Health, Home Community, Justice, and Sustainability. By domestic and worldwide standards, their resources are small and are generally directed to organizations and projects for which small amounts can make a measurably large impact. Feeling that their mission should apply not only to their grant-making practices, but also to their everyday lives and activities, the Quail Roost Foundation has made a great effort to reduce, reuse and recycle. Throughout the Foundation's first five years their principal administration operated solely on solar and wind-power. They have also partnered with us to offset the carbon footprint resulting from travel to their annual board meeting by supporting our Return to Forest project in Nicaragua. Since its inception, Quail Roost Foundation has allocated grant funds to non-profit organizations working to increase conservation, provide clean and healthy environments, and care for wildlife and domestic animals. They are committed to continuing to fund projects that enhance the sustainability and well-being of our world by supporting efforts in education, conservation and protection. To learn more visit http://quailroostfoundation.org.
Thursday, 06 August 2009 19:05 Written by Amy Givler
Kimberly-Clark has set a goal to source all of its paper goods from sustainably-forested or recycled wood. That means the next time you buy any paper product from them—even their flagship brand Kleenex—you’ll know that even trees can get victories these days. Here are the details:
- By the end of 2011, Kimberly-Clark will ensure that 40 percent of its North American tissue fiber – representing an estimated 600,000 tones – is either recycled or FSC certified.
- Also by the end of 2011, Kimberly-Clark will eliminate the purchase of any fiber from the Canadian Boreal Forest that is not FSC certified.
Thursday, 06 August 2009 14:27 Written by Jason Fitzgerald
This month, millions of beach-goers will hit the sand and waves to enjoy the summer weather. After all, what better way to celebrate summer than spending a day (or week!) at the beach? While you're enjoying yourself, keep in mind that protection from the sun's damaging UV rays is important while you're at the beach (and don't forget to offset your travel to the shore!). This summer, team up with CarbonFree® Partner EcoStinger to provide you and your family the best protection. EcoStinger offers high quality sun protective clothing for both children and adults. Since most skin damage occurs before the age of 15, protecting you and your children at a young age is vital to ensuring lasting skin health. With over seven years in the sun protection clothing industry, EcoStinger fabric is tested by the Australian Radiation and Nuclear Safety Agency and given the highest rating of UPF50+ (their clothes block over 97.5% of the sun's rays!). Chlorine resistant, water repellent, breathable, and quick-drying are the features you will enjoy in your new EcoStinger outfit. If you're swimming, skiing, surfing, boating, cycling, or running, sun protective clothing from EcoStinger can help guard your skin from the sun's harmful radiation. To learn more about their products visit www.ecostinger.com. For 10% off, use coupon code ECOWIM at checkout. Remember, there's free shipping on orders over $59 in the US and you get a free swimsuit if your order is over $59.
Friday, 31 July 2009 17:31 Written by Chris Driver
This week, a new report from Miller Zell and the National Research Institute was released that examines how consumers respond to eco-friendly products. The Green Scene report is a fascinating look at how consumers are responding to green product offerings and provides insight into who is buying green products and what is motivating them. The findings reflect a fact that our partners have discovered over the past several years – consumers are highly interested in sustainability and green products. In fact, 62% of the consumers surveyed claimed that the availability to green items impacted their unplanned, “impulse” purchases. Shoppers are, however, still experiencing some confusion when it comes to determining which products are green when they are in-store, due to a general lack of labeling and information. This is where Carbonfund.org’s CarbonFree® Certified Label can be beneficial. The label is a meaningful and environmentally beneficial way for manufacturers to let their customers know that their product is carbon neutral & can be found on products or labeling such as for the Motorola Renew cell phone and Florida Crystals sugar. It is great to see that consumer demand for green products has been continually on the rise, and we hope we can do our part in helping consumers to find the most eco-friendly options possible.
Friday, 31 July 2009 13:25 Written by Emily Pugliese
One of the best aspects of working here at Carbonfund.org is interacting with our partners and learning about all of the amazing things they are doing. NIKA, whose water received our CarbonFree® Product Certification earlier this year, is no exception. They are a company dedicated to creating positive social and environmental change. NIKA was founded with sole purpose of using the power of water to help bring clean water to those in need. By directing 100% of its profits to alleviate water and sanitation needs in impoverished countries,NIKA hopes to solve the water needs of thousands of families throughout the world. Although they’ve only been in existence a few months, NIKA, together with Free the Children, has already been able to finance the construction of a complete academic village in Kenya that will educate and provide clean water to over 500 children each day. One of the other difficulties facing many of these communities is that young girls are unable to go to school because they have to do the daily water walks to gather the family water for the day. Without education, the cycle of poverty may truly never end. Through the “Adopt a Village” program, Free the Children has developed a creative solution that gets the girls to school but still allows them to take water home after school. They do this through water catchment systems whereby rain water is captured on building roofs and piped over to a rainwater storage tank. The girls are then provided with clean water before going home for the day. NIKA is also committed to maintaining the environment. In addition to the CarbonFree® Certification they are helping to ensure that 100% of what you drink gets recycled through their “One-for-One” recycling program. They believe this program is critical so that we are not increasing the amount of plastic waste that is cluttering our landfills. We congratulate NIKA on their impressive achievements and look forward to seeing what they accomplish in the future. To learn more about NIKA and its mission, please visit www.nikawater.org.
Spirit Beauty Lounge is a CarbonFree® Small Business partner that is taking a lead role in helping to create a better planet. In addition to taking part in our CarbonFree® program, Spirit Beauty Lounge is also a member of 1% For The Planet, donating 1% of their total sales to a network of nearly 1,500 different environmental organizations and Spirit Beauty Lounge web site is powered and hosted by facilities using Green-E certified RECs. Spirit Beauty Lounge has also been given the Seal of Approval by Co-Op America. This required that they meet a strict set of criteria proving that they operate according to principles of social justice and environmental sustainability, are socially and environmentally responsible in the way they source and market their products, and are committed to developing and employing extraordinary practices that benefit workers, customers, communities, and the environment. Small businesses are the heart of the American economy and it’s extremely encouraging to see a small business take such a strong stand in favor of sustainability and working for the social good.