Thursday, 15 December 2011 13:04
The Mutual Launches as ‘Groupon for Good' with Carbonfund.org as "Air" Cause PartnerWritten by Linda Kelly
Carbonfund.org Foundation announces a collaboration with The Mutual, a new social enterprise launching today, to be the organization’s official "Air" Cause Partner. Carbonfund.org is proud to be one of the environmental charities partnering with The Mutual in this exciting new concept. The Mutual helps individuals and businesses live and operate more sustainably by connecting them to environmental non-profit Cause Partners in an incentive based model that inspires and rewards positive behavior change. Individuals join for as little as $10 per month and select the environmental non-profit to which they wish to donate. In return, they get unlimited access to program Perks like VIP service, early access to tickets and discounts from partner businesses such as Brooklyn Brewery, uncommon goods and Zimride, in effect creating an "economy for good". The Mutual has taken the best of reward programs and charitable giving and merged the two in a model that provides incentives to both individuals and businesses to participate. “The problem with bringing about significant change is that no one has made it easy. With The Mutual, we make doing good easy and advantageous for individuals and businesses. It’s really just bringing the business and philanthropic worlds a little closer together in a practical way. We call it profitable activism,” said Dan Vallejo, CEO and Co-Founder of The Mutual. The membership model also provides an enticing alternative to daily deal sites for businesses. There is no cost for businesses to join The Mutual, and The Mutual does not take any cut of the deals offered. Members can either choose a specific cause or spread their donation equally across all five causes, which the Company calls the Smart Model. The Mutual believes the Smart Model allocates members' donations across the right blend of areas to create the greatest collective impact on the environment, and 80% of membership dues go directly to the selected charity or charities. Cause Partners include: • Carbonfund.org – Air • Oceana – Water • The Trust for Public Land – Earth • World Resources Institute – Reform • Center for Ecoliteracy – Education “We are very excited to be partnering with Carbonfund.org as our official Air Cause Partner. We spent months doing due diligence on potential partners and have identified the five that we believe are the best at what they do. Carbonfund was an easy choice as the leader in the offset space. We love how personal and real an offset feels. We’re certain Carbonfund’s measured results will help drive engagement with our individual members.” Said Dan Vallejo, CEO and Co-Founder of The Mutual. For more information about The Mutual, or to sign up today, click here.
Published in carbonfree blog