In a world where time is fleeting, it’s refreshing to find a timepiece that’s a work of art, yet developed with a modern aesthetic and an environmental focus. Xetum is a new collection of California-designed, Swiss-made automatic timepieces for the discerning individual. Xetum timepieces blend modern design with Swiss precision and craftsmanship. Each timepiece is painstakingly crafted in Switzerland’s Jura Valley using world renowned, time-tested methods and styled with clean, modern aesthetics. Xetum was founded by longtime wristwatch and design aficionado Jeff Kuo. Jeff founded Xetum after a decade-long search to find a timepiece that had the appropriate blend of modern design, Swiss mechanical components and pricing. The Xetum timepiece collection represents the culmination of this journey. Jeff’s work has been displayed along with works from modern artists such as Jeff Koons and Shepard Fairey. Of course, it’s not just about the timepiece – it’s about the experience you have with it. That’s why Xetum has been built around a personal customer experience. Xetum offers a level of personal attention that is often forgotten in a mass market world. When you speak with someone at Xetum, you’ll be speaking with someone who loves watches and who really cares that you have a great experience. Xetum has designed its products, packaging and operations from the ground up with environmental responsibility in mind. From renewable cork on the naturally tanned straps, to watch boxes made from rubberwood that is saved from being burned, Xetum has made environmental responsibility a priority. Further, Xetum partners with Carbonfund.org to offset its remaining carbon footprint through the support of reforestation projects. For a look at exceptional, sleek and unique timepieces, please visit www.xetum.com.