ALC Watercolor Joins Carbonfree® Small Business Partnership

May 20, 2020

ALC Watercolor, LLC is a small business whose custom watercolor works are dedicated to sustainably preserving special moments and making your memories tangible. Their brand, the Heart Juice, specializes in watercolor couples’ portraits and custom invitation sets for weddings and other important life events.

As a small business run by an independent artist, ALC Watercolor LLC had a humble carbon footprint to begin with, but Anna still wanted to offset the existing carbon emissions through  Joining the Carbonfree® Small Business Partnership Program was a simple and affordable option to neutralize 36 metric tonnes of carbon emissions annually by supporting’s Amazonian Rainforest Conservation Projects in Brazil.

Additionally, ALC Watercolor is in the process of moving to use recycled and compostable materials in some of their products, and since their largest emissions category is shipping and packaging, ALC Watercolor is working to make the shift to 100% recycled packaging.

“As not only an artist, but a rock climber, gardener, and occasional mountaineer, I felt strongly that offsetting, composting and supporting reforestation was an obvious path towards leaving no trace for future generations and the ecology of our home,” explains Anna Canfield, Artist and Founder of ALC Watercolor LLC.