At any given time, half of the hospital beds in the developing world are occupied by people suffering from water-related illnesses. The average American uses about 100 gallons of water per day, according to NIKA, while those living in poverty use less than 5 gallons per day. NIKA also mentions that an investment worth $9 billion would achieve universal access to clean water and sanitation. That’s less than what Europe collectively spends on ice cream every year—shocking, right? Through the sale of its premium water product, NIKA hopes to bring a voice to the world’s poor who suffer without the basic right to clean water and simple sanitation. By donating 100% of profits to support clean water projects in impoverished countries, NIKA will provide the basic tools and critical assistance to help thousands of families improve their lives in a meaningful way and end the cycle of poverty. NIKA’s ethical consciousness does not stop at the community level. NIKA is certified CarbonFree® by Carbonfund.org and as a part of certification, the company supports the third-party validated Return to Forest reforestation project in Nicaragua.