Accenture Technology has partnered with Carbonfund.org Foundation to create EmissionVision, the world’s first augmented reality (AR) app designed to fight climate change. EmissionVision helps users measure their carbon footprint, visualize their impact on the planet, and learn how to make greener choices.
Accenture Technology is a division of Accenture, a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.
EmissionVision is the first app that communicates climate impact in terms of trees required to neutralize a user’s carbon footprint and uses AR to create an immersive and fun experience. Once the user understands their impact on the planet, they can take proactive steps to reduce their emissions and make a donation to Carbonfund.org to compensate for their impact.
Accenture’s Technology team developed the application as part of an internal Accenture Technology innovation competition based on a passion for the environment and applying their skills to address climate change. Accenture set out to use AR as a translator, to represent something ambiguous and invisible like CO2, into something that’s easy to understand and relate to, like trees. In the app, the user can measure their carbon footprint from their commute or latest flight, plant a virtual forest that represents their climate impact, and see how small changes to their lifestyle actually impact the planet. Walking around a personalized augmented reality virtual forest creates a surreal experience, where trees appear and disappear depending on the commuting choices that are made. At the end of the AR experience, the user receives customized recommendations on how to be more green.
“Addressing climate change is the biggest challenge of our lifetime and I’m excited about the potential the EmissionVision application has to make a positive impact. By using technologies like AR to improve our climate impact understanding, we hope to drive behavior change that will reduce carbon emissions.” states Erik Widman, PhD and Senior Manager, at Accenture.
EmissionVision correlates tree planting to carbon offsetting in a fun way, though this is not technically the case, as carbon offset projects produce verified emission reductions while tree planting projects supported by Carbonfund.org via the application are formal and professional managed projects that sequester various levels of carbon dioxide emissions, but do not produce offsets. However, EmissionVision is an enjoyable way to learn how one’s daily life impacts climate change.
“We are very proud of our partnership with Accenture Technology,” said Eric Carlson, President at Carbonfund.org Foundation, “Their app is a fun way to learn about climate change and how small changes in lifestyle actually impact the planet. We commend Accenture Technology for partnering on this imperative work to help individuals learn more about climate change and live more sustainably.”
To access the App please visit the Apple Application Store on your mobile phone and search for “EmissionVision,” a free application.