Maison Zahara Joins Carbonfree® Partnership to Further Environmental Mindfulness
Tuesday, 6 October 2015
New Carbonfree®Business Partner Maison Zahara is a lifestyle brand and online boutique offering ethically sourced products for the home and personal wear, made in non-mechanized ways using high quality local ingredients. The company’s work reflects its philosophy that aesthetic beauty and sustainability are not mutually exclusive; environmental mindfulness is truly luxurious.
“Our future depends on community, preservation, protection of peoples, cultures and traditions,” explains Marisela Feldman, Founder and CEO of Maison Zahara. “Maison Zahara is committed to providing conscious consumers with a sustainable alternative to ubiquitous mass production. Developing strong partnerships with organizations such as Carbonfund.org is less of a choice and more of a responsibility of any scalable business in today’s world.”
Maison Zahara’s business is structured to bridge the gap between social and environmental sustainability, as they are of equal importance, yet the former is often overlooked. Sourcing products directly from specific peoples and cultures with a mastery in their particular craft allows Maison Zahara the opportunity to add authenticity to its overall mission. The careful curation of its artist/partner network is an important aspect of the company’s responsibility as a sustainable business. Extending this environmental responsibility to carbon neutral operations further demonstrates Maison Zahara’s commitment to a philosophy and practice of environmental mindfulness and stewardship.