New Retail Channel ClimateStore.com Becomes a Carbonfree® Partner
Monday, 2 June 2014
ClimateStore Inc., located in Boston, MA, officially became a Carbonfree® Partner with CarbonFund.org. The newly launched retail brand has a mission to make it fun and easy for people to reduce their carbon footprint, and launched its on-line brand, climatestore.com, this past Earth Day. The company seeks to close a gap in the retail space, namely, the lack of an easily recognizable retail brand focused entirely on climate change.
ClimateStore hopes to tap into a growing market of climate conscious consumers, and carbon offsets play an important role in its sustainability strategy. To help realize its mission, ClimateStore purchased offsets from a portfolio of reforestation and forest conservation projects to offset emissions from its operations including energy use at its offices, freight and parcel shipping, employee commutes, and business travel. The company also relies on partnerships with like-minded organizations, like Carbonfund.org and 1% for the Planet, to support climate change awareness programs and forest conservation initiatives.
“With the recent release of the latest UN IPCC report and U.S. National Climate Assessment, there can be no doubt this is a critical issue current for future generations. More people are asking what they can do to reduce their carbon impact” says Steven E. Bushnell, Ph.D., Founder and CEO of ClimateStore Inc. “There is a false perception that moving to a lower carbon economy will require giving things up or need extra effort. We take the opposite view; lowering one’s carbon footprint should be fun, easy and rewarding as we collectively secure the stable climate we all hope to live in.”
The ClimateStore.com website provides summaries of climate science, issues an urgent call for action, suggests plans to reduce personal carbon emissions, and provides products to help people achieve a lower carbon footprint. The company launched with about 250 carbon saving products, including: energy efficient lighting, water saving devices, smart home technology, home décor, laundry items, travel gear and accessories. Each product is evaluated by ClimateStore staff to identify exact how it saves carbon – including the production, use, and disposal phases of the product’s lifecycle – and communicate their findings with a simple icon system and detailed product descriptions.
Although the focus of the initial products are energy efficiency and upcycled materials, the company plans to expand its product offerings through partnerships including home solar and wind power. ClimateStore invites everyone from the Carbonfund.org blog to visit ClimateStore.com and welcomes suggestions and comments which can be sent to firstname.lastname@example.org.