Yumbutter Seeks to Nourish the World and the Environment through Holistic Responsibility
Thursday, 1 May 2014
Adrian Reif and Matt D’Amour share a love of yummy nut butter and of an idealism to help people eat better while caring for the environment. Their love for fresh, healthy food led to grinding homemade nut butter batches, then expanding their fledgling Yumbutter brand into a company that could have meaningful impact. Yumbutter crafts creative and inventive nut butter “potions” using organic, wholesome nuts, seeds, and superfoods to get more nutrition into each batch. With a mission to “Nourish the World” through what they call “Holistic Responsibility,” Yumbutter seeks to be the best organization it can be – from conception to consumption of food – and beyond.
As part of their commitment to environmental responsibility, Yumbutter recently made the decision to join the Carbonfree® Business Partnership program and purchase carbon offsets in reforestation projects for over 250% of their annual administrative operation’s carbon footprint.
“Carbonfund.org allows us to do more than we’re able to organizationally. We’ve desired to build a carbon negative business since the beginning and supporting reforestation projects get us closer to that goal,” explains Adrian, the Chief Goodness Warrior for Yumbutter.
Their Holistic Responsibility program is the result of asking the question: “How can a nut butter company improve people’s lives?” They consider the company’s impact on the health and happiness of Yumbutter fans, supply chain partners, Mother Earth, employees, the business ecosystem, and people born into unfortunate circumstances. So when customers spread Yumbutter, they’re actually supporting a shift in the way businesses are run.
Yumbutter is a Certified B Corporation, a new breed of company dedicated to positive social and environmental impact. Certified B Corps meet rigorous standards of social and environmental performance, accountability, and transparency – a holistic measure of sustainability. Yumbutter also is a certified YouthTrade company for mission-driven companies run by young entrepreneurs.
Through their BuyOne:FeedOne program, Yumbutter and its customers have helped to feed over 14,000 children with malnutrition since mid-2012. Every time a customer buys one jar or pouch of Yumbutter, a small donation is made to help feed a child with malnutrition through a non-profit group in Guatemala providing holistic care to malnourished children and their mothers. And with Carbonfund.org, Yumbutter helps nourish the environment by restoring and preserving forestry projects around the world.