Fashion-Forward Master & Muse Makes Commitment to CarbonFree® Operations
Monday, 21 October 2013
Even in the world of high fashion, social responsibility and environmental commitments make a difference. Witness the example of Master & Muse, a fashion-forward lifestyle brand created by fashion icon and actress Amber Valletta to bridge the gap between high fashion and mindful manufacturing. The mission at Master & Muse by Amber Valletta is to offer customers socially responsible fashion that is stylish, exciting, desirable and accessible. To help achieve this mission, Master & Muse turned to Carbonfund.org to neutralize annual operating emissions by supporting clean air and carbon reduction projects.
“I have always believed that substance and style do not have to be mutually exclusive,” states Amber Valletta. “The partnership between Master & Muse and carbonfund.org illustrates that we can have both at the same time.”
Today, Master & Muse by Amber Valletta exists as an online store on Yooxygen.com, which offers a selection of curated stylish clothes and accessories that are designed, sourced and produced responsibly. The criteria used to vet the brands that are sold on www.masterandmuse.com ascribe to the core values of Awareness, Innovation, Collaboration, Integrity and Creativity.
The themes of environmental and social sustainability run through all of these core values. Each brand in the shop is taking steps to improve how fashion is designed, sourced and produced. Ultimately, Master & Muse by Amber Valletta promotes that “It’s Fashion Forward to Buy Better.” Buying better means buying more consciously, which in turn is better for our planet.