Solosso to Plant a Tree for Every Shirt Sold
Thursday, 18 April 2013
For immediate release
With Earth Day (April 22) fast approaching, it is time for all of us to evaluate how our daily activities affect our planet and see what we can do about it. As of April 22, Solosso, a premium custom clothing company that lets you design your own eco-friendly custom dress shirts online, launches an initiative to plant a tree for every shirt sold, thus taking their operations from carbon neutral to carbon negative. “As a clothing company, we want to lead the way to sustainability in an industry that is infamous for its carbon emissions,” says Jan Klimo, Head of Business Development at Solosso.
The initiative is executed through the Carbonfund.org Foundation, a non-profit organization leading the fight against global warming by collecting and investing funds into high-quality carbon offset projects resulting in real carbon emission reductions, such as reforestation.
Jan describes Solosso’s partnership with Carbonfund.org: “We’ve been partners with Carbonfund.org for over three years now, completely offsetting our carbon footprint with their help. As of this year’s Earth Day, we are excited to go the extra mile and turn our operations from carbon neutral to carbon negative by planting a tree for every shirt we sell. As a clothing company, we want to lead the way to sustainability in an industry that is infamous for its carbon emissions.”
Plant a Tree initiatives are popular among a range of business, such as Dell, Baby Check List, Global Basecamps, or Euroloan to name a few. Money funneled into reforestation projects has an obvious positive environmental impact all over the world. Linda Kelly from Carbonfund.org explains: “Tree-planting projects benefit the environment, the atmosphere and the local community, by creating jobs in the tree-planting activities and maintaining the ongoing forest management. The tree-planting projects we support are numerous and geographic locations are worldwide. Some of our tree-planting projects are in the US, but the majority are in India, South America and Haiti.”
With Carbonfund.org’s portfolio of carbon-reducing projects worldwide, carbon offsetting is available to any individual, business or organization.
What are you or your business doing to help achieve a zero carbon world?