Hearts Launches Sustainable Fashion Site with CarbonFree® Shipping
Monday, 12 November 2012
According to a study by the International Journal of Environmental, Cultural, Economic, and Social Sustainability, the issue of sustainability is increasingly important in the apparel industry. Environmentally-conscious fashion designers and retailers are moving away from the wasteful trend of “fast fashion” to focus on eco-fashion practices.
New CarbonFree® Shipping Partner Hearts believes that “conscious consumers create change,” and that sustainable fashion is not only environmentally friendly, but also a means of artistic and cultural expression. As Hearts launches its sustainable fashion online store, it has chosen to embed a carbon neutral shipping program as part of its environmentally-responsible commitment.
Through the CarbonFree Shipping Program, Hearts calculates the carbon footprint associated with the inbound and outbound product shipping and makes a corresponding donation to support Carbonfund.org’s projects that reduce carbon emissions, in order to lessen the impact of the carbon emissions created by any outbound shipping process. Hearts will be providing an immediate positive effect through investment back into reforestation projects, clean energy development and energy efficiency technologies.
“Hearts understands that environmental and economic sustainability is crucial with any e-commerce platform but especially in the world of fashion where it is our duty and responsibility to offset the carbon emissions when we can,” stated Michelle Petro, president. She added, “We are thrilled to partner with Carbonfund.org because they too are our environmental change makers.”
“Our CarbonFree Shipping Program offers a simple and affordable solution for responsible retailers such as Hearts to deliver their products worldwide in an environmentally sustainable way,” adds Eric Carlson, President of Carbonfund.org. “The CarbonFree Shipping label will assure Hearts’ customers that they’re choosing to make purchases from a company that is committed to its mission of social consciousness.”