Carbonfund.org Attracts Social Network Giving through MeetMe’s Causes Application
Monday, 24 September 2012
According to a Pew Research Center report published earlier this year, charitable giving via mobile devices and social networking is on the rise. The appeal of supporting the fight against global warming is evident through the rapid adoption of cause-related programs choosing to support Carbonfund.org’s clean air projects via various social media groups and platforms.
Carbonfund.org’s mission to reduce the effects of climate change resonates with social networks and with mobile device-using donors. And Carbonfund.org partner MeetMe is leveraging its social network to enable its members to support various causes, including the clean air and carbon reduction projects supported by Carbonfund.org. MeetMe’s Causes application allows members to help save the planet by turning their virtual currency, “LunchMoney”, into real money for real charities. Members can donate their Lunch Money to causes like fighting global warming through Carbonfund.org and over 20 other causes that are part of the MeetMe platform. At the end of every month, MeetMe writes a check to each charity in its Causes platform, based on the giving activity of their members.
To date, MeetMe members have donated over $25,000 to Carbonfund.org. With over 1 million daily active users and apps in English, Spanish and Portuguese, the MeetMe community has the strength in numbers to make a difference, and Carbonfund.org provides the compelling mission and projects that attract strong support.