Spruce Up Your CSR Program with Weber Shandwick
Tuesday, 15 March 2011
With Earth Day on its way, it’s time for some spring cleaning of your corporate sustainability and responsibility (CSR) programs to ensure you’re meeting your environmental commitments. For great green CSR advice, talk to Weber Shandwick. Weber Shandwick has built a collaborative team of the industry’s most talented professionals, a client roster that includes many of the world’s most recognized and respected brands, and a proven track record of unparalleled performance. They provide strategic counsel and program execution services that span the complete range of communications disciplines and industry sectors. Services range from marketing communications, media relations and issues management to public affairs, crisis communications, and CEO and corporate reputation management. Their specialized integrated services include interactive and emerging media, advocacy advertising, market research and visual communications. Understanding social and environmental impact has become an integral part in the development of a long-term business and communication strategy. Consumers worldwide have become increasingly aware of – and active in – social and environmental issues. People young and old, and in most parts of the world, are holding companies, non-profit organizations, governments and even themselves more accountable for minimizing impact on the environment and maximizing support for their fellow human beings. The Weber Shandwick Social Innovation Greenhouse works for clients who want to support and empower these consumers. Planet 2050 is Weber Shandwick’s specialist global Corporate Responsibility and Sustainability group. This group works closely with Social Innovation colleagues around the world drawing upon the unrivalled corporate responsibility expertise within the Weber Shandwick network. Weber Shandwick takes its commitment to being green and providing a sustainable work environment seriously. In May 2008, Weber Shandwick North America received the prestigious ISO 14001 green certification, becoming one of the first multi-office PR agencies in the U.S. to be certified. Their London office led the way with its ISO 14001 certification in 2007, and the firm is committed to roll out these processes in offices around the globe. Weber Shandwick has formed employee green teams in their offices around the world to ensure they continue to meet the rigorous ISO 14001 certification requirements and to help develop creative solutions in order to bring “green thinking” to the forefront of all business practices. One such practice includes the carbon offsetting of non-billable employee flights through Carbonfund.org. We’re proud to have partners like Weber Shandwick who “practice what they teach” with truly green corporate sustainability responsibilities.