Designer Marries Comfort with Eco-Luxury in Sexy Spring Collection
Monday, 7 March 2011
Looking for an eco-friendly way to spruce up your spring wardrobe? Check out the clean, simple yet sophisticated designs at Annie & Jade by Annie Le. Inspired by the everyday girl and the classic “girl’s night out,” the philosophy of designer Annie Le is that every woman has at least two sides to her, so why not share both with the world? From everyday casual to a fabulous cocktail or evening dress, Annie & Jade by Annie Le strives to capture the full complexities of the contemporary woman while speaking to her eco-intelligence with the use of natural, organic, recycled and fair trade fabrics. It’s a line that speaks to a woman’s spirit, her confidence, her power and sophisticated lifestyle while retaining relevance and ease. It’s not about what’s trendy; it’s about what makes you feel like a woman. Vietnamese-American fashion designer Annie Le began her career in fashion as a young girl learning to sew by her mother’s side, sketching designs, sewing, and as she grew older, sporting the latest trends and styles. Although fashion was always a major force in Annie’s life, she pursued a Master’s degree program in Integrated Marketing Communications and entered a career in advertising as an account executive for some of the most notable advertising agencies in Southern California. With fashion never far from her mind, Annie opened a small t-shirt clothing company in 2007, achieving mild success. This venture in the fashion industry gave her a taste of what she was capable of accomplishing and started her on the path of becoming a successful fashion designer. Annie’s design aesthetics are quite simple. Creating clothes for women that rely on clean designs with strong silhouettes and construction, Annie ultimately designs clothes that compliment the female form. As Annie describes her philosophy on designing, “I want to make clothing that my female friends and family members would feel comfortable and confident wearing. But just as important, I want to bring the eco-luxury element into my clothing, offering the contemporary customer a green option for day and evening luxury.” Anne Le uses eco-friendly (including recycled), organic and natural fabrics. These fabrics are sustainable and cause less harm to the environment. “Because the fabrics are eco-friendly and made of natural fibers, there is a superior level of comfort. The clothing is breathable, feels good against a woman’s skin, and is made to show off her curves,” confirmed Le. Read on to learn more about the fabrics they use and how this strengthens their commitment to the environment. Annie Le extends her environmental commitment to partnering with Carbonfund.org in order to invest in projects today that are essential to solving the climate crisis. Check out the Spring Collection Look Book for some great new styles, inspired by the promise of springtime and sunshine. And get 15% off when you pre-order from the Spring ’11 Collection and enter Promo Code PREORDER11 Visit http://shop.annieandjade.com/ to shop today, and watch for Annie Le’s styles in boutiques and small chain stores throughout Southern California, as well as many online shopping sites soon.