Consumers Demand Green Goods Despite Economy
Friday, 2 April 2010
Despite the recession, consumers will still pay more for ‘green’ goods. This according to a survey done by Mintel, an international market research firm. Mintel’s ‘green’ living survey showed that more than 35% of US consumers will pay more for environmentally-friendly products. Also, the market for ‘green’ products outperformed the economy as a whole in 2009. One product category, green electronics, showed substantial growth in 2009, most likely do to the increased availability of environmentally friendly electronics like the CarbonFree®Certified MOTO™ W233 Renew mobile phone. However, the growth of the most frequently purchased green products, household cleaners and paper products, declined slightly. Natural and organic foods was also a strong product category with 28% of the survey group reporting that they buy as much, or more organic food then before the recession and only 21% claiming to have cut down on or eliminated their organic food purchases. This survey would logically lead to the assumption that consumers are becoming more educated and savvy about the purchases they make and how they impact the environment and their personal health. It suggests that buying ‘green’ is becoming a core lifestyle choice for many of today’s consumers.