The Newest CarbonFree® Certified Motorola Product: MOTO™ W388 Renew+ Phone
Monday, 8 March 2010
Carbonfund.org announced the latest product to be certified CarbonFree® through its rigorous CarbonFree® Product Certification Program: Motorola’s MOTO™ W388 Renew+ mobile phone. Sold in Canada, this CarbonFree® offering is 100% free of PVC (polyvinyl chloride) and BFRs (brominated flame retardants) and uses recycled plastic from water cooler bottles for the housing of the phone. With Carbonfund.org’s CarbonFree® Product Certification Carbon Footprint Protocol, Motorola worked with a third-party consultant to calculate the emissions resulting from the entire life-cycle of the product, including use and recycling. To reach carbon neutrality and earn certification as well as the CarbonFree® Certified Label, Motorola supports Carbonfund.org’s third-party validated renewable energy and reforestation carbon reduction projects. “The integrity, strength, transparency and rigor of the CarbonFree® Product Certification Program has provided Motorola value in bringing carbon neutral electronics products to market,” said Bill Olson, Director, Office of Sustainability and Stewardship, Motorola Mobile Devices. “Teaming with Carbonfund.org has helped us offer consumers a product such as Renew that has eco-friendly attributes including post-consumer recycled content plastic, eco-conscious packaging, energy-efficient performance and CarbonFree® certification.” To date, Motorola has worked with Carbonfund.org to certify five products CarbonFree®, including mobile phones and accessories, providing carbon neutral options to consumers in 15 countries: the U.S., Canada, Brazil, Venezuela, Colombia, Argentina, Australia, Bangladesh, Vietnam, Botswana, Nepal, Sri Lanka, Namibia, United Arab Emirates and South Africa. Motorola’s first, award-winning CarbonFree® Certified phone, the MOTO™ W233 Renew, was made available in the U.S. and Canada in 2009 and won first place in the CTIA Wireless 2009 E-Tech Awards in the Green – Consumer Hardware category. Features of the new MOTO™ W388 Renew+ include best-in-class talk time, an energy-efficient charger, VGA camera with 4x zoom, onboard 7.5 MB memory and up to 2 GB external memory for more music, imaging and games, and excellent voice quality with Motorola’s CrystalTalk™. To learn more about the CarbonFree® Product Certification Program, please visit www.carbonfund.org/products.