Anvil Knitwear: The Track to Sustainability
Tuesday, 17 November 2009
Now you can track the life of your t-shirt from the farm to the factory to your back, and everywhere in between! Anvil Knitwear, Inc. announced the launch of TrackMyT.com, a groundbreaking, interactive website that chronicles and brings to life the complete journey and environmental impact of a t-shirt, from cottonseed to consumer. The site, which specifically tracks t-shirts for youth ages two to 12, allows users to explore cotton farms, a gin and spinners, as well as Anvil’s textile mill, cut and sew plants, and distribution facility — all by inputting a unique tracking number printed on their very own shirt. Anvil Knitwear started the tracking process when they determined the carbon footprint of their AnvilRecyled™ tees while pursuing Carbonfund.org’s CarbonFree® Product Certification. To meet rigorous standards of the CarbonFree® Product Certification Program, Anvil assessed the carbon footprint of the recycled tee throughout its lifecycle, from raw materials sourcing, manufacturing and transportation to screen printing, consumer use and disposal. Anvil made the tee carbon neutral by reducing emissions during the production process and by supporting reforestation projects. In keeping with Anvil’s commitment to being an environmentally and socially responsible company, the TrackMyT.com site explores the differences between organic and conventional cotton farming, and calculates the carbon footprint of each step in the manufacturing process. Because many consumers are unaware that an average of 60 percent of a shirt’s carbon contribution comes from a lifetime of washing and wearing (as opposed to its manufacturing), the site identifies ways the user can minimize his or her carbon footprint as a t-shirt owner. Anvil Knitwear, Inc., a socially and environmentally responsible manufacturer of sportswear and accessories, is a leader in the sustainable apparel industry with its AnvilOrganic®, AnvilRecycled™ and AnvilSustainable™ brands. Anvil was ranked as the world’s sixth largest organic program for 2008 and the largest domestic purchaser of US grown certified organic cotton and transitional cotton (cotton in conversion to organic farming methods). Anvil offers 16 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends, as well approximately 70 traditional styles. Anvil’s website www.TrackMyT.com offers educational information on the making of its youth tees. For more information about Anvil, please visit www.anvilknitwear.com or www.anvilcsr.com. You can also learn more about the CarbonFree® Product Certification Program and CarbonFree® Certified, the first carbon neutral product label in the US at www.carbonfund.org/products.