Kimberly-Clark Announces Major Victory for Forests this week
Thursday, 6 August 2009
Kimberly-Clark has set a goal to source all of its paper goods from sustainably-forested or recycled wood. That means the next time you buy any paper product from them—even their flagship brand Kleenex—you’ll know that even trees can get victories these days. Here are the details:
- By the end of 2011, Kimberly-Clark will ensure that 40 percent of its North American tissue fiber – representing an estimated 600,000 tones – is either recycled or FSC certified.
- Also by the end of 2011, Kimberly-Clark will eliminate the purchase of any fiber from the Canadian Boreal Forest that is not FSC certified.
Read more about the “Kleercut” campaign, which was lead by Greenpeace, on their blog. Canada’s Boreal Forest is a huge carbon sink for north America. It covers 1.3 billion acres, 80% of which is untrammeled by roads and logging. This is a huge victory for the climate, but I have to express my sadness that we will not get more discussions like this classic one from Fox News. Sign, but we can remember…enjoy!