Green Scene Tackles Consumer Behavior on Green Products
Friday, 31 July 2009
This week, a new report from Miller Zell and the National Research Institute was released that examines how consumers respond to eco-friendly products. The Green Scene report is a fascinating look at how consumers are responding to green product offerings and provides insight into who is buying green products and what is motivating them. The findings reflect a fact that our partners have discovered over the past several years – consumers are highly interested in sustainability and green products. In fact, 62% of the consumers surveyed claimed that the availability to green items impacted their unplanned, “impulse” purchases. Shoppers are, however, still experiencing some confusion when it comes to determining which products are green when they are in-store, due to a general lack of labeling and information. This is where Carbonfund.org’s CarbonFree®Certified Label can be beneficial. The label is a meaningful and environmentally beneficial way for manufacturers to let their customers know that their product is carbon neutral & can be found on products or labeling such as for the Motorola Renew cell phone and Florida Crystals sugar. It is great to see that consumer demand for green products has been continually on the rise, and we hope we can do our part in helping consumers to find the most eco-friendly options possible.