Carbon credits arranged through Carbonfund.org offset the gathering’s environmental impact for the entire conference and all attendees
ASPEN, CO., June 27, 2006 – Energy Innovations, Inc., currently developing the world’s first low-cost rooftop photovoltaic (PV) solar concentrator system, announced today that it’s making the 2006 FORTUNE Brainstorm conference – being held this week in Aspen, Colorado – carbon neutral with Carbonfund.org, as a practical step to combat global warming. Organized and guided by FORTUNE’s editors, Brainstorm symbolizes the magazine’s curiosity about and involvement with the wider issues that affect the world of business. Brainstorm’s attendees and panelist include some of the world’s top business executives and major world and national figures.
Energy Innovations is taking action against climate change by teaming with Carbonfund.org to offset the carbon emission impact of the conference and its attendees. With some 325 people traveling to Aspen, the event will produce over 350 metric tons of carbon emissions caused by air travel, ground transportation and the use of facilities in the hotel and city. Carbonfund.org and Energy Innovations will offset the carbon dioxide emissions by supporting energy efficiency projects that reduce an equal amount of emissions.
“We at Energy Innovations are working very hard to come up with cost effective solar solutions for the planet to help slow our burning ways,” said Bill Gross, CEO of Energy Innovations and a regular attendee of FORTUNE Brainstorm. “It’s equally as important to do something right now – especially at this conference – to try to help. Our goal in neutralizing the environmental impact of Brainstorm is to make a small dent, but more importantly, to provide a big reminder about how lucky we all are to have this fuel for now, and how thoughtful we should be about it for our future.”
“It takes a visionary like Bill Gross to realize there are better ways of making electricity—and of running conferences,” said David Kirkpatrick, FORTUNE senior editor and Brainstorm’s director. “We are grateful to Energy Innovations and Carbonfund.org for making Brainstorm a carbon-neutral conference, and by doing so, educating our attendees and the larger community. All of us have to do our part to help address global warming.”
Carbonfund.org is a non-profit organization whose goal is to make carbon offsets and climate protection easy, affordable and a normal way of life for every individual and business. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions in one location, where it is cost effective, to offset the emissions they are responsible for in their normal activities, like home, office, driving or air travel emissions. For instance, a clean, zero CO2 solar farm can offset the carbon dioxide produced by a coal-fired power plant that powers a home.
Energy Innovations, Inc. is currently developing the world’s first low-cost rooftop photovoltaic (PV) solar concentrator system, called the Sunflower™. Each Sunflower module tracks the sun throughout the day and year, concentrating its light onto a small panel of PV cells that generate electricity. By replacing large amounts of very expensive, silicon-based PV cells with inexpensive materials such as mirrors or lenses, Energy Innovations expects to drive down the cost of solar electricity by half or more. More information on the company can be found at http://www.energyinnovations.com
About FORTUNE Brainstorm Conference
The FORTUNE Brainstorm conference brings together a unique, multidisciplinary group of global-minded leaders for a dialogue on the challenges and opportunities that arise at the intersection of business, technology, society, and world affairs. For the fifth year, FORTUNE and the Aspen Institute will provide these leaders with an opportunity to step out of their daily context, open themselves to new insights and perspectives, and bring the bigger picture into focus with an eye toward shaping a better future.
About Energy Innovations, Inc.
Energy Innovations was founded in 2000 by entrepreneur and current CEO, Bill Gross, to deliver cost-effective, grid-competitive solar electric power. The company is developing the world’s first mass-produced rooftop photovoltaic tracking concentrator system, called the Sunflower, designed to bring the cost of solar below that of utility-supplied electricity. Energy Innovations is an operating company of Idealab, a creator and operator of technology businesses.