Santa Monica, CA - July 18, 2006 — Industry veterans Craig Farkas & Tanya Hunger have partnered to form Instant Karma Films, the first totally green commercial production company. With a wealth of global production knowledge and experience along with a passion for the commercial making process, Craig and Tanya have set their sights on attracting the top talent to their environmentally and socially responsible, new bi-coastal New York and Santa Monica-based company.
Going beyond the normal constrains of the traditional production company with their eco-friendly initiatives, Instant Karma hopes to inspire others to follow suit. The two partners have embarked on a campaign to encourage industry related vendors as well as the entire production community to reduce their carbon output. Partnering with American Forests, a world leader in planting trees for environmental restoration and Carbonfund.org, a nonprofit organization that educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact, Instant karma will plant at least 10,000 trees this year, offset their carbon footprint and donate a percentage of profits towards environmental and social causes.
Quality, integrity and a “no attitude” guarantee is the company mantra, offering a diverse group of award winning creative talent to service the multiplatform needs of the global advertising community. The shop launches with award winning comedy/visualist/clips director Maxime Giroux; photographer/director Achim Lippoth, world renowned as one of the best child photographers and 2006 Clio and Cannes Lions winner (print); and director/designer Jesse Jacobs, formerly with Anonymous Content. On the east coast Sidney Bowen is onboard as executive producer. The company is currently in talks with a number of other high profile directors with further signings expected over the next few months.
To learn more about Instant Karma Films visit the website at http://www.instantkarmafilms.tv.