Mitigating Carbon Impact as Part of “Green Vision”
FOR IMMEDIATE RELEASE
AUSTIN, TX – March 25, 2008 – MDS Advertising today announced that it is offsetting its carbon emissions with Carbonfund.org, the country’s leading non-profit carbon offset organization. By joining Carbonfund.org’s CarbonFree® Partner program, MDS Advertising has joined a national movement of businesses and organizations that are leading the fight against global warming.
MDS Advertising emissions offset contributions will support reforestation projects in the U.S. and abroad to reduce CO2 pollution and help hasten our transition to a clean energy future.
MDS Advertising embraces their “inner green,” both in the way they inhabit their creative studio and the way they work for their clients. From the structure of the building to purchasing 100% renewable energy, MDS seeks to make Austin—and the world around them—just a little bit greener.
The MDS building has energy-efficient air conditioning units, low-water toilets, a solar water heater and xeriscaping. They were one of the first businesses to adopt GreenChoice® back in 2004, a 100% renewable energy program from Austin Energy, a local electrical company. MDS offsets their carbon footprint for all air travel and each employee’s commute to and from work and participates in a local recycling program. In addition to traditional printing services, MDS offers a Green Printing program that uses special papers, inks and printing techniques that are better for the environment without reducing the quality of the printed piece.
“MDS Advertising strives to educate and inspire others to go green. We are committed to raising our own awareness to support our planet and those that call it ‘home’,” said Victoria Marasco, Executive Managing Director and Principal of MDS Advertising. “Our desire is to make every effort to sustain a healthy environment and believe that every person’s efforts matter, regardless of how small the action.”
Carbonfund.org is a non-profit carbon offset organization that is working with nearly 1,000 businesses from all over the nation.
“We are proud of our partnership with MDS Advertising because of their commitment to minimizing their carbon impact, “said Eric Carlson, Executive Director of Carbonfund.org, “MDS has taken many commendable steps and is proof that environmental stewardship is part of a smart business plan.”