When Carbonfund.org Foundation was created ten years ago with the motto “reduce what you can, offset what you can’t™”, we knew we were positioning ourselves as the last-in-line solution in sustainability plans. The climate change education component to our mission is a very important one, and a significant portion of our website is dedicated to providing ways that businesses and individuals can reduce their carbon footprint before considering carbon offsetting strategies.
This approach has attracted businesses that take seriously their responsibility to seek out recycling, reuse, energy efficiency and emissions reduction opportunities. Fireclay Tile, a California-based sustainable tile manufacturer, is a great example.
“We are scavengers at heart and scrappy when it comes to saving resources; therefore we are committed to finding new and innovative ways to reuse cast off materials, and to incorporate sustainability into all levels of our manufacturing process, explains Eric Edelson, CEO of Fireclay Tile. “We chose to partner with Carbonfund.org simply because tile is heavy, and we wanted to offset the carbon footprint created by shipping our tile all over the world.”
Fireclay Tile’s Carbonfree® Business and Shipping program is a final step in the company’s commitment to environmental sustainability. Fireclay uses Carbonfund.org’s online business calculator to compute annual carbon emissions from office energy usage, business travel, and product shipping and delivery. The resulting offset donation supports forestry initiatives around the world that sequester carbon dioxide in formal third-party validated, verified and audited projects.
Fireclay’s unique process includes made-to-order tile using recycled materials and sustainable manufacturing practices in their California operations. Their recycled clay body boasts of over 70% recycled materials, which include post-consumer glass, granite dust, and porcelain from toilets collected to back water conservation efforts in the Bay Area. Fireclay’s glass tiles line is composed of 100% recycled glass from local window and solar panel production industries.
Fireclay maintains onsite recycling practices that include water reclamation at cutting and mixing stations, along with rainwater capture at their Aromas, CA factory. Glaze overspray is captured at each glazing station and is included with all scrap material and anything considered defective, then crushed into an aggregate for making the recycled clay. All orders are packaged for shipment using 100% recycled boxes, reused shipping crates, and sawdust from a local furniture manufacturer used to cushion shipments.
A fine example of “reduce what you can, offset what you can’t™”, Fireclay Tile is walking the walk, and Carbonfund.org is proud to assist in that last step.
One of the primary components of Carbonfund.org’s mission is to provide climate change education and public outreach through our programs, and through our business partners and supporters. Two of Carbonfund.org’s business partners recently teamed up in a great example of public outreach, hosting a zero-waste event in their community.
The City of Pleasanton, CA and Hacienda Business Park Owners Association hosted the 3rd annual Pleasanton Green Scene Fair on September 20th at Hacienda West. The event featured over 100 exhibitors providing information, demonstrations, raffles and samples of products related to health and nutrition, energy efficiency, commuting alternatives, water conservation, recycling, and locally-sourced foods. The event also included a special display of alternative fuel vehicles, a mini-farmers market and the “Off The Grid” gourmet food trucks selling natural and sustainable treats.
Hacienda Business Park Owners Association has been a CarbonFree® Business Partner since 2007, calculating and neutralizing annual operational emissions by supporting Carbonfund.org’s carbon reduction and clean energy technology projects. And Hacienda’s Owners Association helps to spread the word about Carbonfund.org’s mission and projects, including the Million Tree Challenge, to the many businesses that occupy Hacienda’s properties. They also recommended that the City of Pleasanton contact Carbonfund.org to evaluate the fair’s carbon emissions and create a program to mitigate emissions associated with the day’s events by supporting Carbonfund.org’s clean air projects.
The road to succeeding in the fight against climate change and to hasten our transition to a cleaner energy future is to act boldly and work together to engage businesses, communities and networks to join in local and global efforts. The Pleasanton Green Scene Fair is a great example of partnership among a local business leader in sustainable operations, their environmentally-aware municipality and Carbonfund.org to promote environmental conservation and sustainable business practices in their community.